Projects per year
Abstract
This paper reviews and applies key principles from improvised comedy (‘improv’) to overcome common barriers in effective group ideation, resulting in the formulation and presentation of a new creative idea generation method. The emergence of an innovative product design can be compared to the telling of a funny joke - both combine seemingly unconnected ideas in a way that is both surprising and satisfying. Our research expands upon this link between humour and creativity, and operationalises the improv principles best suited to the conceptual design process. A workshop-based methodology was used to select, develop and refine the method protocol and facilitation technique. Participant feedback and observations have demonstrated how this approach can expand the solution space to support the generation of bold, innovative ideas. Finally, we present a step-by-step guide for the new ‘design improv’ method and discuss its potential value in the generation of creative ideas in a group ideation context.
Original language | English |
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Pages (from-to) | 91-101 |
Number of pages | 11 |
Journal | Creativity and Innovation Management |
Volume | 27 |
Issue number | 1 |
Early online date | 19 Feb 2018 |
DOIs | |
Publication status | Published - 31 Mar 2018 |
Keywords
- design process
- product design
- humour
- ideation
- improvisation
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Projects
- 1 Finished
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New Engineering Design Processes through Constructs of Humour
Ion, W. (Principal Investigator), MacLachlan, R. (Co-investigator), Marlow, M. (Co-investigator), Simpson, B. (Co-investigator) & Wodehouse, A. (Co-investigator)
EPSRC (Engineering and Physical Sciences Research Council)
12/10/15 → 11/04/17
Project: Research
Datasets
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New engineering design processes through humour
Hatcher, G. (Creator), Ion, W. (Data Manager), MacLachlan, R. (Contributor), Wodehouse, A. (Contributor), Simpson, B. (Contributor) & Sheridan, M. (Contributor), University of Strathclyde, 31 Oct 2016
DOI: 10.15129/7a8c5e1e-988b-4f32-ba9a-0ad8c01c0dc6
Dataset