Evidence that attitude accessibility augments the relationship between speeding attitudes and speeding behavior: a test of the MODE model in the context of driving

Mark Elliott, Emma Lee, Jamie Robertson, Rhona Innes

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

According to the MODE model of attitude-to-behavior processes, attitude accessibility augments attitude-behavior correspondence, reflecting an automatic influence of attitudes on behavior. We therefore tested whether attitude accessibility moderates the attitude-behavior relationship in a context that is governed by characteristically automatic behavior, namely driving. In study 1 (correlational design), participants (N = 130) completed online questionnaire measures of the valences and accessibilities of their attitudes towards speeding. Two weeks later, online questionnaire measures of subsequent speeding behavior were obtained. Attitude valence was a significantly better predictor of behavior at high (mean + 1 SD) versus low (mean – 1 SD) levels of attitude accessibility. In study 2 (experimental design), attitude accessibility was manipulated with a repeated attitude expression task. Immediately after the manipulation, participants (N = 122) completed online questionnaire measures of attitude valence and accessibility, and two weeks later, subsequent speeding behavior. Increased attitude accessibility in the experimental (versus control) condition generated an increase in attitude-behavior correspondence. The findings are consistent with the MODE model’s proposition that attitudes can exert an automatic influence on behavior. Interventions to reduce speeding could usefully increase the accessibility of anti-speeding attitudes and reduce the accessibility of pro-speeding attitudes.
LanguageEnglish
Pages49-59
Number of pages11
JournalAccident Analysis and Prevention
Volume74
Early online date23 Oct 2014
DOIs
Publication statusPublished - Jan 2015

Fingerprint

Design of experiments
evidence
questionnaire
traffic behavior
manipulation
Research Design
Surveys and Questionnaires

Keywords

  • speeding behavior
  • attitude valence
  • attitude accessibility
  • implicit attitudes
  • MODE model

Cite this

@article{30b56224fd31496fa49f98fdfbbb3b9f,
title = "Evidence that attitude accessibility augments the relationship between speeding attitudes and speeding behavior: a test of the MODE model in the context of driving",
abstract = "According to the MODE model of attitude-to-behavior processes, attitude accessibility augments attitude-behavior correspondence, reflecting an automatic influence of attitudes on behavior. We therefore tested whether attitude accessibility moderates the attitude-behavior relationship in a context that is governed by characteristically automatic behavior, namely driving. In study 1 (correlational design), participants (N = 130) completed online questionnaire measures of the valences and accessibilities of their attitudes towards speeding. Two weeks later, online questionnaire measures of subsequent speeding behavior were obtained. Attitude valence was a significantly better predictor of behavior at high (mean + 1 SD) versus low (mean – 1 SD) levels of attitude accessibility. In study 2 (experimental design), attitude accessibility was manipulated with a repeated attitude expression task. Immediately after the manipulation, participants (N = 122) completed online questionnaire measures of attitude valence and accessibility, and two weeks later, subsequent speeding behavior. Increased attitude accessibility in the experimental (versus control) condition generated an increase in attitude-behavior correspondence. The findings are consistent with the MODE model’s proposition that attitudes can exert an automatic influence on behavior. Interventions to reduce speeding could usefully increase the accessibility of anti-speeding attitudes and reduce the accessibility of pro-speeding attitudes.",
keywords = "speeding behavior, attitude valence, attitude accessibility, implicit attitudes, MODE model",
author = "Mark Elliott and Emma Lee and Jamie Robertson and Rhona Innes",
note = "NOTICE: this is the author’s version of a work that was accepted for publication in Accident Analysis and Prevention. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Accident Analysis and Prevention, [VOL 74,(23/10/14)] DOI: 10.1016/j.aap.2014.10.007",
year = "2015",
month = "1",
doi = "10.1016/j.aap.2014.10.007",
language = "English",
volume = "74",
pages = "49--59",
journal = "Accident Analysis and Prevention",
issn = "0001-4575",

}

TY - JOUR

T1 - Evidence that attitude accessibility augments the relationship between speeding attitudes and speeding behavior

T2 - Accident Analysis and Prevention

AU - Elliott, Mark

AU - Lee, Emma

AU - Robertson, Jamie

AU - Innes, Rhona

N1 - NOTICE: this is the author’s version of a work that was accepted for publication in Accident Analysis and Prevention. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Accident Analysis and Prevention, [VOL 74,(23/10/14)] DOI: 10.1016/j.aap.2014.10.007

PY - 2015/1

Y1 - 2015/1

N2 - According to the MODE model of attitude-to-behavior processes, attitude accessibility augments attitude-behavior correspondence, reflecting an automatic influence of attitudes on behavior. We therefore tested whether attitude accessibility moderates the attitude-behavior relationship in a context that is governed by characteristically automatic behavior, namely driving. In study 1 (correlational design), participants (N = 130) completed online questionnaire measures of the valences and accessibilities of their attitudes towards speeding. Two weeks later, online questionnaire measures of subsequent speeding behavior were obtained. Attitude valence was a significantly better predictor of behavior at high (mean + 1 SD) versus low (mean – 1 SD) levels of attitude accessibility. In study 2 (experimental design), attitude accessibility was manipulated with a repeated attitude expression task. Immediately after the manipulation, participants (N = 122) completed online questionnaire measures of attitude valence and accessibility, and two weeks later, subsequent speeding behavior. Increased attitude accessibility in the experimental (versus control) condition generated an increase in attitude-behavior correspondence. The findings are consistent with the MODE model’s proposition that attitudes can exert an automatic influence on behavior. Interventions to reduce speeding could usefully increase the accessibility of anti-speeding attitudes and reduce the accessibility of pro-speeding attitudes.

AB - According to the MODE model of attitude-to-behavior processes, attitude accessibility augments attitude-behavior correspondence, reflecting an automatic influence of attitudes on behavior. We therefore tested whether attitude accessibility moderates the attitude-behavior relationship in a context that is governed by characteristically automatic behavior, namely driving. In study 1 (correlational design), participants (N = 130) completed online questionnaire measures of the valences and accessibilities of their attitudes towards speeding. Two weeks later, online questionnaire measures of subsequent speeding behavior were obtained. Attitude valence was a significantly better predictor of behavior at high (mean + 1 SD) versus low (mean – 1 SD) levels of attitude accessibility. In study 2 (experimental design), attitude accessibility was manipulated with a repeated attitude expression task. Immediately after the manipulation, participants (N = 122) completed online questionnaire measures of attitude valence and accessibility, and two weeks later, subsequent speeding behavior. Increased attitude accessibility in the experimental (versus control) condition generated an increase in attitude-behavior correspondence. The findings are consistent with the MODE model’s proposition that attitudes can exert an automatic influence on behavior. Interventions to reduce speeding could usefully increase the accessibility of anti-speeding attitudes and reduce the accessibility of pro-speeding attitudes.

KW - speeding behavior

KW - attitude valence

KW - attitude accessibility

KW - implicit attitudes

KW - MODE model

UR - http://www.sciencedirect.com/science/journal/00014575

U2 - 10.1016/j.aap.2014.10.007

DO - 10.1016/j.aap.2014.10.007

M3 - Article

VL - 74

SP - 49

EP - 59

JO - Accident Analysis and Prevention

JF - Accident Analysis and Prevention

SN - 0001-4575

ER -