Evaluating the impact of design affordances in preschool children's toy preferences

E. Balzan, P. Farrugia, O. Casha, A. Wodehouse

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

4 Citations (Scopus)
15 Downloads (Pure)


The role of toys in early childhood intervention is crucial for children to acquire and improve their skills. A study with preschool children has been carried out in order to establish, from a product design perspective, how toys' innate characteristics trigger toy preferences. It was found that children's preference is presided by the play value that is perceived. By exploiting hedonic and pragmatic qualities, designers can embed persuasive qualities in toys. A framework for toy design is proposed as a model for a computer-aided support tool that helps toy designers reach their design goal.

Original languageEnglish
Title of host publicationProceedings of the DESIGN 2018 15th International Design Conference
Place of PublicationCroatia
PublisherUniversity of Zagreb
Number of pages12
ISBN (Print)9789537738594
Publication statusPublished - 21 May 2018
Event15th International Design Conference (Design 2018) - Hotel Dubrovnik Palace, Dubrovnik, Croatia
Duration: 21 May 201824 May 2018
Conference number: 15


Conference15th International Design Conference (Design 2018)
Abbreviated titleDesign 2018
Internet address


  • design cognition
  • design support system
  • product persuasiveness
  • user centred design


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