Evaluating the ancestral tourism market

Samantha Murdy; Matthew Alexander; Derek Bryce

Evaluating the ancestral tourism market

Samantha Murdy, Matthew Alexander, Derek Bryce

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

Ancestral tourism, or the exploration of one's roots, is an area of special interest which has recently gained more attention within the tourism industry. There is currently little literature that discusses the added value of ancestral tourism or outlines a scale for ancestral tourist motivations. An initial stage was conducted to explore the literature and interview 32 curators, archivists and volunteers responsible for the delivery of the ancestral tourism experience in Scotland. A second stage was a questionnaire collected to refine a scale developed from the first stage, and resulted in 157 usable responses from ancestral tourists travelling throughout Scotland. As such, this study explores the development of scale of ancestral tourist motivations, and a preliminary stage of analysis has resulted in the identification of 4 factors: exploring ancestral links; entertainment and attractions; locally produced; and general country attributes. The final stage will be completed in September of 2015.

Original language	English
Title of host publication	CAUTHE 2015
Subtitle of host publication	Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality
Editors	E Wilson, M Witsel
Pages	634-637
Number of pages	4
Publication status	Published - 2 Feb 2015
Event	CAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality. Gold Coast, QLD: School of Business and Tourism, - Southern Cross University, , Gold Coast, Australia Duration: 2 Feb 2015 → 5 Feb 2015

Conference

Conference	CAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality. Gold Coast, QLD: School of Business and Tourism,
Country/Territory	Australia
City	Gold Coast
Period	2/02/15 → 5/02/15

Keywords

ancestral tourism
heritage tourism
heritage marketing
scale development
motivation

Cite this

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title = "Evaluating the ancestral tourism market",

abstract = "Ancestral tourism, or the exploration of one's roots, is an area of special interest which has recently gained more attention within the tourism industry. There is currently little literature that discusses the added value of ancestral tourism or outlines a scale for ancestral tourist motivations. An initial stage was conducted to explore the literature and interview 32 curators, archivists and volunteers responsible for the delivery of the ancestral tourism experience in Scotland. A second stage was a questionnaire collected to refine a scale developed from the first stage, and resulted in 157 usable responses from ancestral tourists travelling throughout Scotland. As such, this study explores the development of scale of ancestral tourist motivations, and a preliminary stage of analysis has resulted in the identification of 4 factors: exploring ancestral links; entertainment and attractions; locally produced; and general country attributes. The final stage will be completed in September of 2015.",

keywords = "ancestral tourism, heritage tourism, heritage marketing, scale development, motivation",

author = "Samantha Murdy and Matthew Alexander and Derek Bryce",

year = "2015",

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isbn = "9780987050762",

pages = "634--637",

editor = "E Wilson and M Witsel",

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Murdy, S, Alexander, M & Bryce, D 2015, Evaluating the ancestral tourism market. in E Wilson & M Witsel (eds), CAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality. pp. 634-637, CAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality. Gold Coast, QLD: School of Business and Tourism, Gold Coast, Australia, 2/02/15.

TY - CHAP

T1 - Evaluating the ancestral tourism market

AU - Murdy, Samantha

AU - Alexander, Matthew

AU - Bryce, Derek

PY - 2015/2/2

Y1 - 2015/2/2

N2 - Ancestral tourism, or the exploration of one's roots, is an area of special interest which has recently gained more attention within the tourism industry. There is currently little literature that discusses the added value of ancestral tourism or outlines a scale for ancestral tourist motivations. An initial stage was conducted to explore the literature and interview 32 curators, archivists and volunteers responsible for the delivery of the ancestral tourism experience in Scotland. A second stage was a questionnaire collected to refine a scale developed from the first stage, and resulted in 157 usable responses from ancestral tourists travelling throughout Scotland. As such, this study explores the development of scale of ancestral tourist motivations, and a preliminary stage of analysis has resulted in the identification of 4 factors: exploring ancestral links; entertainment and attractions; locally produced; and general country attributes. The final stage will be completed in September of 2015.

AB - Ancestral tourism, or the exploration of one's roots, is an area of special interest which has recently gained more attention within the tourism industry. There is currently little literature that discusses the added value of ancestral tourism or outlines a scale for ancestral tourist motivations. An initial stage was conducted to explore the literature and interview 32 curators, archivists and volunteers responsible for the delivery of the ancestral tourism experience in Scotland. A second stage was a questionnaire collected to refine a scale developed from the first stage, and resulted in 157 usable responses from ancestral tourists travelling throughout Scotland. As such, this study explores the development of scale of ancestral tourist motivations, and a preliminary stage of analysis has resulted in the identification of 4 factors: exploring ancestral links; entertainment and attractions; locally produced; and general country attributes. The final stage will be completed in September of 2015.

KW - ancestral tourism

KW - heritage tourism

KW - heritage marketing

KW - scale development

KW - motivation

UR - http://search.informit.com.au/documentSummary;dn=220227217716397;res=IELBUS

M3 - Chapter (peer-reviewed)

SN - 9780987050762

SP - 634

EP - 637

BT - CAUTHE 2015

A2 - Wilson, E

A2 - Witsel, M

T2 - CAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality. Gold Coast, QLD: School of Business and Tourism,

Y2 - 2 February 2015 through 5 February 2015

ER -

Evaluating the ancestral tourism market

Abstract

Conference

Keywords

Other files and links

Fingerprint

Understanding Ancestral Tourism

Cite this

Evaluating the ancestral tourism market

Abstract

Conference

Keywords

Other files and links

Fingerprint

Projects

Understanding Ancestral Tourism

Cite this