Evaluating the ancestral tourism market

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

Ancestral tourism, or the exploration of one's roots, is an area of special interest which has recently gained more attention within the tourism industry. There is currently little literature that discusses the added value of ancestral tourism or outlines a scale for ancestral tourist motivations. An initial stage was conducted to explore the literature and interview 32 curators, archivists and volunteers responsible for the delivery of the ancestral tourism experience in Scotland. A second stage was a questionnaire collected to refine a scale developed from the first stage, and resulted in 157 usable responses from ancestral tourists travelling throughout Scotland. As such, this study explores the development of scale of ancestral tourist motivations, and a preliminary stage of analysis has resulted in the identification of 4 factors: exploring ancestral links; entertainment and attractions; locally produced; and general country attributes. The final stage will be completed in September of 2015.
Original languageEnglish
Title of host publicationCAUTHE 2015
Subtitle of host publicationRising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality
EditorsE Wilson, M Witsel
Pages634-637
Number of pages4
Publication statusPublished - 2 Feb 2015
EventCAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality. Gold Coast, QLD: School of Business and Tourism, - Southern Cross University, , Gold Coast, Australia
Duration: 2 Feb 20155 Feb 2015

Conference

ConferenceCAUTHE 2015: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality. Gold Coast, QLD: School of Business and Tourism,
CountryAustralia
CityGold Coast
Period2/02/155/02/15

Keywords

  • ancestral tourism
  • heritage tourism
  • heritage marketing
  • scale development
  • motivation

Fingerprint Dive into the research topics of 'Evaluating the ancestral tourism market'. Together they form a unique fingerprint.

Cite this