Ethnography for Marketers: A Guide to Consumer Immersion

Research output: Contribution to journalBook/Film/Article reviewpeer-review

Abstract

A book review of Ethnography for marketers: a guide to consumer immersion by Hy Mariampolski. Sage Publications, London 2006
Original languageEnglish
Pages (from-to)802-803
Number of pages2
JournalInternational Journal of Market Research
Volume49
Issue number6
Publication statusPublished - 2007

Keywords

  • ethnography
  • marketers
  • consumer immersion

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