Esomar market research handbook

Research output: Contribution to journalArticle

Abstract

The Esomar market research handbook, fifth edition, edited by Mario van Hamersveld and Cees de Bont, is reviewed.
Original languageEnglish
Pages (from-to)559-560
Number of pages1
JournalInternational Journal of Market Research
Volume50
Issue number4
Publication statusPublished - 2008

Keywords

  • business economy and management
  • international business and transnational corporations
  • marketing
  • sales
  • operations research

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