Abstract
The Esomar market research handbook, fifth edition, edited by Mario van Hamersveld and Cees de Bont, is reviewed.
| Original language | English |
|---|---|
| Pages (from-to) | 559-560 |
| Number of pages | 1 |
| Journal | International Journal of Market Research |
| Volume | 50 |
| Issue number | 4 |
| Publication status | Published - 2008 |
Keywords
- business economy and management
- international business and transnational corporations
- marketing
- sales
- operations research