ESG Greenwashing and Applications of AI for Measurement

Research output: Book/ReportCommissioned report

Abstract

“ESG greenwashing” refers to the strategic communication tactics firms use to selectively disclose their ESG conduct to stakeholders. ESG greenwashing strategy, while it may attract and satisfy stakeholders at the beginning, may cause different issues for firms later, such as adverse publicity, lobbying, or boycott campaigns by consumer or pressure groups or divestment by socially responsible investors. The complex impacts of ESG greenwashing underscore the imperative of discerning and quantifying instances of such practices. We aim to consolidate recent literature reviews of ESG greenwashing, methodologies to measure ESG greenwashing and developing applications of AI, text analysis and machine learning models to advance such measurement. This white paper makes significant contributions to policy developments, such as the greenwashing regulations of the UK FCA and the European Parliament.
Original languageEnglish
Place of PublicationGlasgow
PublisherUniversity of Strathclyde
Commissioning bodyFinTech Scotland
Number of pages24
Publication statusPublished - 30 Jun 2024

Publication series

NameFinancial Regulation Innovation Lab White Paper Series
PublisherUniversity of Strathclyde
ISSN (Electronic)3033-4136

Keywords

  • artificial intelligence
  • ESG
  • greenwashing

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