Escalating customer experience to the strategic level

Research output: Contribution to conferencePaper

Abstract

This paper discusses escalating customer experience to the strategic level.
Original languageEnglish
Publication statusPublished - 26 Sep 2013
EventCustomer Experience Leadership form - Windsor, United Kingdom
Duration: 25 Sep 2013 → …

Conference

ConferenceCustomer Experience Leadership form
CountryUnited Kingdom
CityWindsor
Period25/09/13 → …

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Keywords

  • customer experience management
  • strategic management
  • customer experience

Cite this

Wilson, A. (2013). Escalating customer experience to the strategic level. Paper presented at Customer Experience Leadership form, Windsor, United Kingdom.