Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity

R. Y. K. Chan, Hong-Wei He, H.K. Chan, W. Y. C. Wang

Research output: Contribution to journalArticle

172 Citations (Scopus)

Abstract

This study proposes and empirically tests a model delineating the relationship among environmental orientation, green supply chain management (GSCM) activities (green purchase, customer cooperation and investment recovery) and corporate performance. Based on responses from 194 foreign invested enterprises operating in China, this study has generated several important findings. First, it demonstrates that while both internal and external environmental orientations exert a positive and significant influence on the practice of green purchase and customer cooperation, internal environmental orientation further serves as a significant driver for the practice of investment recovery. Second, it shows that the practice of these three major GSCM activities, in turn, significantly enhances corporate performance. Last, the study reveals that competitive intensity strengthens the positive influence of customer cooperation on corporate performance. Overall, the findings explicate the importance for firms, in particular those operating in a highly competitive market condition, to nurture a pro-environmental corporate culture and improve their sensitivity to salient external stakeholders' environmental demands so as to pursue greener supply chain management.
LanguageEnglish
Pages621-630
Number of pages10
JournalIndustrial Marketing Management
Volume41
Issue number4
DOIs
Publication statusPublished - May 2012

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Competitive intensity
Green supply chain management
Corporate performance
Mediation
Moderating effect
Environmental orientation
Management activities
Purchase
China
Foreign-invested enterprises
Market conditions
Stakeholders
Organizational culture
Competitive market

Keywords

  • environmental orientation
  • green supply chain management
  • corporate performance
  • China

Cite this

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Environmental orientation and corporate performance : The mediation mechanism of green supply chain management and moderating effect of competitive intensity. / Chan, R. Y. K.; He, Hong-Wei; Chan, H.K.; Wang, W. Y. C. .

In: Industrial Marketing Management, Vol. 41, No. 4, 05.2012, p. 621-630.

Research output: Contribution to journalArticle

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