Entrepreneurship and sustainable tourism: a case study of the houseboats of Kerala

Jithendran J. Kokkranikal, Alison J. Morrison

    Research output: Contribution to journalArticle

    Abstract

    Within developing countries it has been identified that one means of achieving sustainable tourism is through the effective engagement of local communities. In particular, this involves the encouragement of indigenous entrepreneurship, often in the forms of self-employment and small-scale enterprises. The aim is to maximise potential economic and social benefits of tourism development within the host destinations. This paper provides a conceptual framework and descriptive case study within which to analyse an example of indigenous entrepreneurship as evidence in the operators of a houseboat tourism product in the State of Kerala, India. Conclusions are drawn relative to the sustainability of both the product and indigenous entrepreneurial activity
    LanguageEnglish
    Pages7-20
    Number of pages13
    JournalTourism and Hospitality Research
    Volume4
    Issue number1
    Publication statusPublished - Jul 2002

    Fingerprint

    ecotourism
    entrepreneurship
    Tourism
    self employment
    tourism development
    conceptual framework
    self-employment
    tourism
    developing world
    social benefits
    sustainability
    economics
    developing country
    India
    community
    evidence
    product
    Kerala
    Sustainable tourism
    Indigenous entrepreneurship

    Keywords

    • entrepreneurship
    • sustainable tourism
    • Kerala
    • indigenous entrepreneurship
    • small scale enterprise

    Cite this

    Kokkranikal, Jithendran J. ; Morrison, Alison J. / Entrepreneurship and sustainable tourism : a case study of the houseboats of Kerala. In: Tourism and Hospitality Research. 2002 ; Vol. 4, No. 1. pp. 7-20.
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    Entrepreneurship and sustainable tourism : a case study of the houseboats of Kerala. / Kokkranikal, Jithendran J.; Morrison, Alison J.

    In: Tourism and Hospitality Research, Vol. 4, No. 1, 07.2002, p. 7-20.

    Research output: Contribution to journalArticle

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