Abstract
This chapter looks at various aspects of entrepreneurial marketing, including learning objectives, characteristics of small firms, theory and practice, the process and tools for entrepreneurial marketing and what future research may be done.
| Original language | English |
|---|---|
| Title of host publication | Enterprise and Small Business |
| Subtitle of host publication | Principles, Practice & Policy |
| Editors | Sara Carter, Dylan Jones-Evans |
| Place of Publication | Essex |
| Pages | 319-337 |
| Number of pages | 19 |
| Edition | 3rd |
| Publication status | Published - 17 May 2012 |
Keywords
- entrepreneurial marketing
- theory and practice
- small firms
- marketing tools
- marketing strategy