Entrepreneurial marketing

Eleanor Shaw

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter looks at various aspects of entrepreneurial marketing, including learning objectives, characteristics of small firms, theory and practice, the process and tools for entrepreneurial marketing and what future research may be done.
Original languageEnglish
Title of host publicationEnterprise and Small Business
Subtitle of host publicationPrinciples, Practice & Policy
EditorsSara Carter, Dylan Jones-Evans
Place of PublicationEssex
Number of pages19
Publication statusPublished - 17 May 2012


  • entrepreneurial marketing
  • theory and practice
  • small firms
  • marketing tools
  • marketing strategy


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