Entrepreneurial marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter looks at various aspects of entrepreneurial marketing, including learning objectives, characteristics of small firms, theory and practice, the process and tools for entrepreneurial marketing and what future research may be done.
Original languageEnglish
Title of host publicationEnterprise and Small Business
Subtitle of host publicationPrinciples, Practice & Policy
EditorsSara Carter, Dylan Jones-Evans
Place of PublicationEssex
Pages319-337
Number of pages19
Edition3rd
Publication statusPublished - 17 May 2012

Keywords

  • entrepreneurial marketing
  • theory and practice
  • small firms
  • marketing tools
  • marketing strategy

Cite this

Shaw, E. (2012). Entrepreneurial marketing. In S. Carter, & D. Jones-Evans (Eds.), Enterprise and Small Business: Principles, Practice & Policy (3rd ed., pp. 319-337).