This chapter covers entrepreneurial marketing. It is held in the second edition of the International Encyclopaedia of Business and Management which is a six-volume encyclopedia that provides extensive coverage of its field in long articles written by scholars from around the world. It includes five volumes of text including biographical articles, country-specific management articles, and general business and management topics. All entries follow a similar scheme, beginning with a contents summary; one can choose to get just an overview of the topic, to go directly to a specific section, or to read and study the entire entry.
|Title of host publication||International Encyclopaedia of Business and Management (2nd Edition)|
|Number of pages||6|
|Publication status||Published - 8 Mar 2002|
- entrepreneurial marketing
- international business
- international management