Entrepreneurial marketing

E.M. Collinson, E. Shaw, Malcolm Warner (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter covers entrepreneurial marketing. It is held in the second edition of the International Encyclopaedia of Business and Management which is a six-volume encyclopedia that provides extensive coverage of its field in long articles written by scholars from around the world. It includes five volumes of text including biographical articles, country-specific management articles, and general business and management topics. All entries follow a similar scheme, beginning with a contents summary; one can choose to get just an overview of the topic, to go directly to a specific section, or to read and study the entire entry.
Original languageEnglish
Title of host publicationInternational Encyclopaedia of Business and Management (2nd Edition)
Pages1747-1753
Number of pages6
Publication statusPublished - 8 Mar 2002

Keywords

  • entreprenurship
  • entrepreneurial marketing
  • marketing
  • international business
  • international management

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