Abstract
This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the firsttwo editions has been extensively revised and updated.
This chapter discusses entrepreneurial marketing.
This chapter discusses entrepreneurial marketing.
Original language | English |
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Title of host publication | Enterprise and Small Business |
Subtitle of host publication | prinicples, practice & policy |
Editors | Sara Carter, Dylan Jones-Evans |
Place of Publication | Harlow |
Edition | 3rd |
Publication status | Published - May 2012 |
Keywords
- entrepreneurial marketing
- small business