Entrepreneurial marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the firsttwo editions has been extensively revised and updated.
This chapter discusses entrepreneurial marketing.
Original languageEnglish
Title of host publicationEnterprise and Small Business
Subtitle of host publicationprinicples, practice & policy
EditorsSara Carter, Dylan Jones-Evans
Place of PublicationHarlow
Edition3rd
Publication statusPublished - May 2012

Keywords

  • entrepreneurial marketing
  • small business

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