Entrepreneurial marketing

Eleanor Shaw

Entrepreneurial marketing

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the firsttwo editions has been extensively revised and updated.
This chapter discusses entrepreneurial marketing.

Original language	English
Title of host publication	Enterprise and Small Business
Subtitle of host publication	prinicples, practice & policy
Editors	Sara Carter, Dylan Jones-Evans
Place of Publication	Harlow
Edition	3rd
Publication status	Published - May 2012

Keywords

entrepreneurial marketing
small business

Cite this

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Entrepreneurial marketing

Abstract

Keywords

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