Entrepreneurial ideation: unpacking the relationships between creativity, style and trends

Tobias Pret, Sara Carter, Eleanor Shaw

Research output: Contribution to conferencePaperpeer-review


Generating novel and useful ideas that can be turns into business opportunities requires creativity. However, understanding of how entrepreneurs employ creativity to develop ideas over time is limited. We therefore explore strategies that entrepreneurs pursue to engage in ideation processes. Set within the context of the UK craft industry, this study investigates the lived experiences of 10 creative entrepreneurs over 18 months.
Original languageEnglish
Number of pages40
Publication statusAccepted/In press - 17 Mar 2016
EventAcademy of Management Meeting - California, Anaheim, United States
Duration: 5 Aug 20169 Aug 2016


ConferenceAcademy of Management Meeting
Country/TerritoryUnited States


  • ideation
  • creativity
  • creative entrepreneurs
  • creation strategies
  • discovery strategies
  • individuality
  • interpretative phenomenological analysis


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