Entrepreneurial ideation: unpacking the relationships between creativity, style and trends

Tobias Pret; Sara Carter; Eleanor Shaw

Entrepreneurial ideation: unpacking the relationships between creativity, style and trends

Tobias Pret, Sara Carter, Eleanor Shaw

Hunter Centre For Entrepreneurship, Strategy And Innovation

Research output: Contribution to conference › Paper › peer-review

Abstract

Generating novel and useful ideas that can be turns into business opportunities requires creativity. However, understanding of how entrepreneurs employ creativity to develop ideas over time is limited. We therefore explore strategies that entrepreneurs pursue to engage in ideation processes. Set within the context of the UK craft industry, this study investigates the lived experiences of 10 creative entrepreneurs over 18 months.

Original language	English
Number of pages	40
Publication status	Accepted/In press - 17 Mar 2016
Event	Academy of Management Meeting - California, Anaheim, United States Duration: 5 Aug 2016 → 9 Aug 2016

Conference

Conference	Academy of Management Meeting
Country/Territory	United States
City	Anaheim
Period	5/08/16 → 9/08/16

Keywords

ideation
creativity
creative entrepreneurs
creation strategies
discovery strategies
individuality
interpretative phenomenological analysis

Cite this

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KW - creativity

KW - creative entrepreneurs

KW - creation strategies

KW - discovery strategies

KW - individuality

KW - interpretative phenomenological analysis

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M3 - Paper

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ER -

Entrepreneurial ideation: unpacking the relationships between creativity, style and trends

Abstract

Conference

Keywords

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Cite this