Abstract
Creativity is key to producing novel and useful ideas that can be turned into viable business opportunities. However, little is known about how entrepreneurs employ creativity to develop ideas over time. In this paper, we address this research gap by exploring the perspectives of entrepreneurs in creative industries.
| Original language | English |
|---|---|
| Number of pages | 3 |
| Publication status | Published - 11 Jun 2016 |
| Event | Babson College Entrepreneurship Research Conference 2016 - Bodø, Norway Duration: 8 Jun 2016 → 11 Jun 2016 |
Conference
| Conference | Babson College Entrepreneurship Research Conference 2016 |
|---|---|
| Country/Territory | Norway |
| City | Bodø |
| Period | 8/06/16 → 11/06/16 |
Keywords
- creativity
- ideation
- creative entrepreneurs
- strategy