Entrepreneurial ideation: exploring the role of creativity

Tobias Pret, Eleanor Shaw

Research output: Contribution to conferencePaper

Abstract

Creativity is key to producing novel and useful ideas that can be turned into viable business opportunities. However, little is known about how entrepreneurs employ creativity to develop ideas over time. In this paper, we address this research gap by exploring the perspectives of entrepreneurs in creative industries.
Original languageEnglish
Number of pages3
Publication statusPublished - 11 Jun 2016
EventBabson College Entrepreneurship Research Conference 2016 - Bodø, Norway
Duration: 8 Jun 201611 Jun 2016

Conference

ConferenceBabson College Entrepreneurship Research Conference 2016
CountryNorway
CityBodø
Period8/06/1611/06/16

Keywords

  • creativity
  • ideation
  • creative entrepreneurs
  • strategy

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