Enacting, experimenting and exploring metaphor methodologies in entrepreneurship

Sarah Drakopoulou Dodd, Alice de Koning

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)


This chapter follows a staged model of metaphor-driven methodology. We review our own work using analysis of metaphors to study the context of entrepreneurship as well as that of other people. (See the part introduction for a summary of the papers referenced in this chapter.) The detailed description and discussion of methodological issues is grounded in almost a decade of shared endeavour between the two co-authors trying to figure out rigorous techniques for studying metaphors of the entrepreneur, through reading, experimentation, and debate.
Original languageEnglish
Title of host publicationHandbook of Qualitative Research Techniques and Analysis in Entrepreneurship
EditorsHelle Neergaard, Claire Leitch
Number of pages30
Publication statusPublished - 30 Oct 2015

Publication series

NameResearch Handbooks in Business and Managment series
PublisherEdward Elgar Publishing


  • business management
  • research methods
  • qualitative research methods
  • entrepreneurship


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