Employing brand governance mechanisms with export channel partners: what are the performance consequences and contingent effects?

Keith Pyper, Anne Marie Doherty

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)
41 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Employing brand governance mechanisms with export channel partners: what are the performance consequences and contingent effects?'. Together they form a unique fingerprint.

Social Sciences