Employer branding and multiple identities in the hotel industry

Alan Wilson; Richard Ellison

Employer branding and multiple identities in the hotel industry

Alan Wilson, Richard Ellison

Marketing

Research output: Contribution to conference › Paper › peer-review

48 Downloads (Pure)

Abstract

Service employees have long been seen as the interface between an organisation and its customers. This is particularly the case in the hospitality industry where the actions of the employees are often seen as the manifestation of the brand and the major contributor to the reputation of a hotel. Employees have become the most valuable asset of hotel companies, a company’s success will depend greatly on building a work environment that attracts, meets and exceeds employees’ expectations.

Original language	English
Number of pages	2
Publication status	Published - 6 Jun 2018
Event	20th ICIG Symposium - Gozd Martuljek, Slovenia Duration: 6 Jun 2018 → 7 Jun 2018 https://icig.org.uk/20th-icig-symposium-2018-1

Conference

Conference	20th ICIG Symposium
Country/Territory	Slovenia
Period	6/06/18 → 7/06/18
Internet address	https://icig.org.uk/20th-icig-symposium-2018-1

Keywords

hotel chains
hospitality
corporate identity

Access to Document

Wilson-Ellison-ICIG-2018-Employer-branding-and-multiple-identities-in-the-hotel-industryAccepted author manuscript, 162 KB

Cite this

@conference{71e4e73b3fa34a1899e527e330ab4565,

title = "Employer branding and multiple identities in the hotel industry",

abstract = "Service employees have long been seen as the interface between an organisation and its customers. This is particularly the case in the hospitality industry where the actions of the employees are often seen as the manifestation of the brand and the major contributor to the reputation of a hotel. Employees have become the most valuable asset of hotel companies, a company{\textquoteright}s success will depend greatly on building a work environment that attracts, meets and exceeds employees{\textquoteright} expectations.",

keywords = "hotel chains, hospitality, corporate identity",

author = "Alan Wilson and Richard Ellison",

year = "2018",

month = jun,

day = "6",

language = "English",

note = "20th ICIG Symposium ; Conference date: 06-06-2018 Through 07-06-2018",

url = "https://icig.org.uk/20th-icig-symposium-2018-1",

}

TY - CONF

T1 - Employer branding and multiple identities in the hotel industry

AU - Wilson, Alan

AU - Ellison, Richard

PY - 2018/6/6

Y1 - 2018/6/6

N2 - Service employees have long been seen as the interface between an organisation and its customers. This is particularly the case in the hospitality industry where the actions of the employees are often seen as the manifestation of the brand and the major contributor to the reputation of a hotel. Employees have become the most valuable asset of hotel companies, a company’s success will depend greatly on building a work environment that attracts, meets and exceeds employees’ expectations.

AB - Service employees have long been seen as the interface between an organisation and its customers. This is particularly the case in the hospitality industry where the actions of the employees are often seen as the manifestation of the brand and the major contributor to the reputation of a hotel. Employees have become the most valuable asset of hotel companies, a company’s success will depend greatly on building a work environment that attracts, meets and exceeds employees’ expectations.

KW - hotel chains

KW - hospitality

KW - corporate identity

UR - https://icig.org.uk/20th-icig-symposium-2018-1

M3 - Paper

T2 - 20th ICIG Symposium

Y2 - 6 June 2018 through 7 June 2018

ER -

Employer branding and multiple identities in the hotel industry

Abstract

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Cite this