Employer branding and multiple identities in the hotel industry

Alan Wilson, Richard Ellison

Research output: Contribution to conferencePaper

Abstract

Service employees have long been seen as the interface between an organisation and its customers. This is particularly the case in the hospitality industry where the actions of the employees are often seen as the manifestation of the brand and the major contributor to the reputation of a hotel. Employees have become the most valuable asset of hotel companies, a company’s success will depend greatly on building a work environment that attracts, meets and exceeds employees’ expectations.

Conference

Conference20th ICIG Symposium
CountrySlovenia
Period6/06/187/06/18
Internet address

Fingerprint

Employers
Branding
Hotel industry
Multiple identities
Employees
services
hospitality industry
hotel industry
Hotels
Service employees
Hospitality industry
Assets
Work environment

Keywords

  • hotel chains
  • hospitality
  • corporate identity

Cite this

Wilson, A., & Ellison, R. (2018). Employer branding and multiple identities in the hotel industry. Paper presented at 20th ICIG Symposium, Slovenia.
Wilson, Alan ; Ellison, Richard. / Employer branding and multiple identities in the hotel industry. Paper presented at 20th ICIG Symposium, Slovenia.2 p.
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Wilson, A & Ellison, R 2018, 'Employer branding and multiple identities in the hotel industry' Paper presented at 20th ICIG Symposium, Slovenia, 6/06/18 - 7/06/18, .

Employer branding and multiple identities in the hotel industry. / Wilson, Alan; Ellison, Richard.

2018. Paper presented at 20th ICIG Symposium, Slovenia.

Research output: Contribution to conferencePaper

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AB - Service employees have long been seen as the interface between an organisation and its customers. This is particularly the case in the hospitality industry where the actions of the employees are often seen as the manifestation of the brand and the major contributor to the reputation of a hotel. Employees have become the most valuable asset of hotel companies, a company’s success will depend greatly on building a work environment that attracts, meets and exceeds employees’ expectations.

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Wilson A, Ellison R. Employer branding and multiple identities in the hotel industry. 2018. Paper presented at 20th ICIG Symposium, Slovenia.