Employer branding and multiple identities in the hotel industry

Alan Wilson, Richard Ellison

Research output: Contribution to conferencePaperpeer-review

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Service employees have long been seen as the interface between an organisation and its customers. This is particularly the case in the hospitality industry where the actions of the employees are often seen as the manifestation of the brand and the major contributor to the reputation of a hotel. Employees have become the most valuable asset of hotel companies, a company’s success will depend greatly on building a work environment that attracts, meets and exceeds employees’ expectations.
Original languageEnglish
Number of pages2
Publication statusPublished - 6 Jun 2018
Event20th ICIG Symposium - Gozd Martuljek, Slovenia
Duration: 6 Jun 20187 Jun 2018


Conference20th ICIG Symposium
Internet address


  • hotel chains
  • hospitality
  • corporate identity


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