Empathetic sensibilities in the practice of CCT-inspired research

S. Dunnett, P.A. Hewer, Douglas Brownlie

Research output: Contribution to conferencePaper

Abstract

What unites and distinguishes consumer culture theory and interpretive consumer research is not simply the desire to generate theoretical insights (Arnould & Thompson 2005), but the methodological sensibilities brought to consumption contexts and challenges encountered through participation and immersion. Exploring researcher vulnerability through the lens of emotional exchange, we bring to the fore the terrain of interpretive consumer research in "sensitive" contexts (Renzetti and Lee, 1990). We show that work in such contexts has important consequences for research practice and that it places empathy centre-stage, to reveal reciprocal processes of meaning-making and identity reformulation through exchange.

Conference

Conference2010 European Conference of the Association for Consumer Research
CityLondon, UK
Period30/06/103/07/10

Fingerprint

Interpretive
Consumer research
Vulnerability
Emotion
Empathy
Consumer culture
Participation

Keywords

  • empathy
  • sensibilities
  • CCT-inspired research
  • consumption
  • consumer behaviour
  • marketing

Cite this

Dunnett, S., Hewer, P. A., & Brownlie, D. (2010). Empathetic sensibilities in the practice of CCT-inspired research. Paper presented at 2010 European Conference of the Association for Consumer Research, London, UK, .
Dunnett, S. ; Hewer, P.A. ; Brownlie, Douglas. / Empathetic sensibilities in the practice of CCT-inspired research. Paper presented at 2010 European Conference of the Association for Consumer Research, London, UK, .
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Dunnett, S, Hewer, PA & Brownlie, D 2010, 'Empathetic sensibilities in the practice of CCT-inspired research' Paper presented at 2010 European Conference of the Association for Consumer Research, London, UK, 30/06/10 - 3/07/10, .

Empathetic sensibilities in the practice of CCT-inspired research. / Dunnett, S.; Hewer, P.A.; Brownlie, Douglas.

2010. Paper presented at 2010 European Conference of the Association for Consumer Research, London, UK, .

Research output: Contribution to conferencePaper

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AU - Dunnett, S.

AU - Hewer, P.A.

AU - Brownlie, Douglas

PY - 2010

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AB - What unites and distinguishes consumer culture theory and interpretive consumer research is not simply the desire to generate theoretical insights (Arnould & Thompson 2005), but the methodological sensibilities brought to consumption contexts and challenges encountered through participation and immersion. Exploring researcher vulnerability through the lens of emotional exchange, we bring to the fore the terrain of interpretive consumer research in "sensitive" contexts (Renzetti and Lee, 1990). We show that work in such contexts has important consequences for research practice and that it places empathy centre-stage, to reveal reciprocal processes of meaning-making and identity reformulation through exchange.

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KW - sensibilities

KW - CCT-inspired research

KW - consumption

KW - consumer behaviour

KW - marketing

UR - http://www.rhul.ac.uk/Management/EACR2010/index.html

M3 - Paper

ER -

Dunnett S, Hewer PA, Brownlie D. Empathetic sensibilities in the practice of CCT-inspired research. 2010. Paper presented at 2010 European Conference of the Association for Consumer Research, London, UK, .