Empathetic sensibilities in the practice of CCT-inspired research

S. Dunnett; P.A. Hewer; Douglas Brownlie

Empathetic sensibilities in the practice of CCT-inspired research

S. Dunnett, P.A. Hewer, Douglas Brownlie

Marketing

Research output: Contribution to conference › Paper

Abstract

What unites and distinguishes consumer culture theory and interpretive consumer research is not simply the desire to generate theoretical insights (Arnould & Thompson 2005), but the methodological sensibilities brought to consumption contexts and challenges encountered through participation and immersion. Exploring researcher vulnerability through the lens of emotional exchange, we bring to the fore the terrain of interpretive consumer research in "sensitive" contexts (Renzetti and Lee, 1990). We show that work in such contexts has important consequences for research practice and that it places empathy centre-stage, to reveal reciprocal processes of meaning-making and identity reformulation through exchange.

Original language	English
Publication status	Unpublished - 2010
Event	2010 European Conference of the Association for Consumer Research - London, UK Duration: 30 Jun 2010 → 3 Jul 2010

Conference

Conference	2010 European Conference of the Association for Consumer Research
City	London, UK
Period	30/06/10 → 3/07/10

Keywords

empathy
sensibilities
CCT-inspired research
consumption
consumer behaviour
marketing

Access to Document

http://www.rhul.ac.uk/Management/EACR2010/index.html

Cite this

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title = "Empathetic sensibilities in the practice of CCT-inspired research",

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AU - Hewer, P.A.

AU - Brownlie, Douglas

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AB - What unites and distinguishes consumer culture theory and interpretive consumer research is not simply the desire to generate theoretical insights (Arnould & Thompson 2005), but the methodological sensibilities brought to consumption contexts and challenges encountered through participation and immersion. Exploring researcher vulnerability through the lens of emotional exchange, we bring to the fore the terrain of interpretive consumer research in "sensitive" contexts (Renzetti and Lee, 1990). We show that work in such contexts has important consequences for research practice and that it places empathy centre-stage, to reveal reciprocal processes of meaning-making and identity reformulation through exchange.

KW - empathy

KW - sensibilities

KW - CCT-inspired research

KW - consumption

KW - consumer behaviour

KW - marketing

UR - http://www.rhul.ac.uk/Management/EACR2010/index.html

M3 - Paper

T2 - 2010 European Conference of the Association for Consumer Research

Y2 - 30 June 2010 through 3 July 2010

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