Emergence as an interpretive lens to study consumer behaviour

Catherine Demangeot; Kizhekepat Sankaran

Emergence as an interpretive lens to study consumer behaviour

Catherine Demangeot, Kizhekepat Sankaran

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

Abstract

This paper demonstrates the value, for consumer research, of an emergent approach, which consists in searching for meaningful patterns among sets of fragmented and disparate consumption acts. The new knowledge it would develop can be of use to marketing managers and, because it involves retrospective sense-making, have emancipatory power for consumers.

Original language	English
Title of host publication	Asia-Pacific Advances in Consumer Research - Volume X
Editors	Ekant Veer, Paul Ballantine, Lucie Ozanne
Volume	X
Publication status	Published - 2012
Event	Asia-Pacific ACR Conference - Queenstown, New Zealand Duration: 6 Jul 2012 → 8 Jul 2012

Conference

Conference	Asia-Pacific ACR Conference
Country/Territory	New Zealand
City	Queenstown
Period	6/07/12 → 8/07/12

Keywords

emergent strategies
consumer behaviour

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Emergence as an interpretive lens to study consumer behaviour",

abstract = "This paper demonstrates the value, for consumer research, of an emergent approach, which consists in searching for meaningful patterns among sets of fragmented and disparate consumption acts. The new knowledge it would develop can be of use to marketing managers and, because it involves retrospective sense-making, have emancipatory power for consumers. ",

keywords = "emergent strategies, consumer behaviour",

author = "Catherine Demangeot and Kizhekepat Sankaran",

year = "2012",

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volume = "X",

editor = "Ekant Veer and Ballantine, {Paul } and Lucie Ozanne",

booktitle = "Asia-Pacific Advances in Consumer Research - Volume X",

note = "Asia-Pacific ACR Conference ; Conference date: 06-07-2012 Through 08-07-2012",

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AU - Demangeot, Catherine

AU - Sankaran, Kizhekepat

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AB - This paper demonstrates the value, for consumer research, of an emergent approach, which consists in searching for meaningful patterns among sets of fragmented and disparate consumption acts. The new knowledge it would develop can be of use to marketing managers and, because it involves retrospective sense-making, have emancipatory power for consumers.

KW - emergent strategies

KW - consumer behaviour

UR - http://www.acrweb.org/nzacr/Public/index.aspx

M3 - Conference contribution book

VL - X

BT - Asia-Pacific Advances in Consumer Research - Volume X

A2 - Veer, Ekant

A2 - Ballantine, Paul

A2 - Ozanne, Lucie

T2 - Asia-Pacific ACR Conference

Y2 - 6 July 2012 through 8 July 2012

ER -

Emergence as an interpretive lens to study consumer behaviour

Abstract

Conference

Keywords

UN SDGs

Other files and links

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Cite this