Electronic word of mouth about smoking cessation: effects of valence, extremity and appeal

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 7 Apr 2011
Event	American Academy of Advertising - Mesa, AZ, United States Duration: 7 Apr 2011 → 10 Apr 2011

Conference	American Academy of Advertising
Country/Territory	United States
City	Mesa, AZ
Period	7/04/11 → 10/04/11

Keywords

@conference{ab5b4abb5ab847b0bc1d908d90db7610,

title = "Electronic word of mouth about smoking cessation: effects of valence, extremity and appeal",

keywords = "word of mouth, smoking cessation, valence",

author = "Petya Eckler",

year = "2011",

month = apr,

day = "7",

language = "English",

note = "American Academy of Advertising ; Conference date: 07-04-2011 Through 10-04-2011",

}