Electronic word of mouth about smoking cessation: effects of valence, extremity and appeal

Original language	English
Publication status	Published - 7 Apr 2011
Event	American Academy of Advertising - Mesa, AZ, United States Duration: 7 Apr 2011 → 10 Apr 2011

Conference

Conference	American Academy of Advertising
Country/Territory	United States
City	Mesa, AZ
Period	7/04/11 → 10/04/11

Keywords

• word of mouth
• smoking cessation
• valence

Other files and links

• http://www.aaasite.org/page-1653562

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Eckler, P. (2011). Electronic word of mouth about smoking cessation: effects of valence, extremity and appeal. Paper presented at American Academy of Advertising, Mesa, AZ, United States.

Eckler, Petya. / Electronic word of mouth about smoking cessation : effects of valence, extremity and appeal. Paper presented at American Academy of Advertising, Mesa, AZ, United States.

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title = "Electronic word of mouth about smoking cessation: effects of valence, extremity and appeal",

keywords = "word of mouth, smoking cessation, valence",

author = "Petya Eckler",

year = "2011",

month = apr,

day = "7",

language = "English",

note = "American Academy of Advertising ; Conference date: 07-04-2011 Through 10-04-2011",

}

Eckler, P 2011, 'Electronic word of mouth about smoking cessation: effects of valence, extremity and appeal', Paper presented at American Academy of Advertising, Mesa, AZ, United States, 7/04/11 - 10/04/11.

Electronic word of mouth about smoking cessation: effects of valence, extremity and appeal. / Eckler, Petya.
2011. Paper presented at American Academy of Advertising, Mesa, AZ, United States.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Electronic word of mouth about smoking cessation

T2 - American Academy of Advertising

AU - Eckler, Petya

PY - 2011/4/7

Y1 - 2011/4/7

KW - word of mouth

KW - smoking cessation

KW - valence

UR - http://www.aaasite.org/page-1653562

M3 - Paper

Y2 - 7 April 2011 through 10 April 2011

ER -

Eckler P. Electronic word of mouth about smoking cessation: effects of valence, extremity and appeal. 2011. Paper presented at American Academy of Advertising, Mesa, AZ, United States.