Effects of online store atmospheric qualities on consumer behavior: holistic vs. experimental approaches

George Avlonitis; Spiros Gounaris; Christos Koritos

Effects of online store atmospheric qualities on consumer behavior: holistic vs. experimental approaches

George Avlonitis, Spiros Gounaris, Christos Koritos

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	AMA Winter Educators Conference 2010
Place of Publication	Chicago
Pages	91-92
Number of pages	2
Volume	21
Publication status	Published - 2010
Event	nnual Winter Conference of the American Marketing Association - N. Orleans, United States Duration: 23 Feb 2010 → …

Conference

Conference	nnual Winter Conference of the American Marketing Association
Country/Territory	United States
City	N. Orleans
Period	23/02/10 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

online consumer behaviour
e-commerce

Cite this

@inbook{9083302fd7394e13b0083353b6756029,

title = "Effects of online store atmospheric qualities on consumer behavior: holistic vs. experimental approaches",

keywords = "online consumer behaviour, e-commerce",

author = "George Avlonitis and Spiros Gounaris and Christos Koritos",

year = "2010",

language = "English",

isbn = "9781617384271",

volume = "21",

pages = "91--92 ",

booktitle = "AMA Winter Educators Conference 2010",

note = "nnual Winter Conference of the American Marketing Association ; Conference date: 23-02-2010",

}

TY - CHAP

T1 - Effects of online store atmospheric qualities on consumer behavior

T2 - nnual Winter Conference of the American Marketing Association

AU - Avlonitis, George

AU - Gounaris, Spiros

AU - Koritos, Christos

PY - 2010

Y1 - 2010

KW - online consumer behaviour

KW - e-commerce

UR - http://www.marketingpower.com/

M3 - Chapter

SN - 9781617384271

VL - 21

SP - 91

EP - 92

BT - AMA Winter Educators Conference 2010

CY - Chicago

Y2 - 23 February 2010

ER -

Effects of online store atmospheric qualities on consumer behavior: holistic vs. experimental approaches

Conference

UN SDGs

Keywords

Other files and links

Cite this