Effects of online store atmospheric qualities on consumer behavior: holistic vs. experimental approaches

George Avlonitis, Spiros Gounaris, Christos Koritos

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationAMA Winter Educators Conference 2010
Place of PublicationChicago
Pages91-92
Number of pages2
Volume21
Publication statusPublished - 2010
Eventnnual Winter Conference of the American Marketing Association - N. Orleans, United States
Duration: 23 Feb 2010 → …

Conference

Conferencennual Winter Conference of the American Marketing Association
CountryUnited States
CityN. Orleans
Period23/02/10 → …

Keywords

  • online consumer behaviour
  • e-commerce

Cite this

Avlonitis, G., Gounaris, S., & Koritos, C. (2010). Effects of online store atmospheric qualities on consumer behavior: holistic vs. experimental approaches. In AMA Winter Educators Conference 2010 (Vol. 21, pp. 91-92 ). Chicago.
Avlonitis, George ; Gounaris, Spiros ; Koritos, Christos. / Effects of online store atmospheric qualities on consumer behavior : holistic vs. experimental approaches. AMA Winter Educators Conference 2010. Vol. 21 Chicago, 2010. pp. 91-92
@inbook{9083302fd7394e13b0083353b6756029,
title = "Effects of online store atmospheric qualities on consumer behavior: holistic vs. experimental approaches",
keywords = "online consumer behaviour, e-commerce",
author = "George Avlonitis and Spiros Gounaris and Christos Koritos",
year = "2010",
language = "English",
isbn = "9781617384271",
volume = "21",
pages = "91--92",
booktitle = "AMA Winter Educators Conference 2010",

}

Avlonitis, G, Gounaris, S & Koritos, C 2010, Effects of online store atmospheric qualities on consumer behavior: holistic vs. experimental approaches. in AMA Winter Educators Conference 2010. vol. 21, Chicago, pp. 91-92 , nnual Winter Conference of the American Marketing Association, N. Orleans, United States, 23/02/10.

Effects of online store atmospheric qualities on consumer behavior : holistic vs. experimental approaches. / Avlonitis, George; Gounaris, Spiros; Koritos, Christos.

AMA Winter Educators Conference 2010. Vol. 21 Chicago, 2010. p. 91-92 .

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Effects of online store atmospheric qualities on consumer behavior

T2 - holistic vs. experimental approaches

AU - Avlonitis, George

AU - Gounaris, Spiros

AU - Koritos, Christos

PY - 2010

Y1 - 2010

KW - online consumer behaviour

KW - e-commerce

UR - http://www.marketingpower.com/

M3 - Chapter

SN - 9781617384271

VL - 21

SP - 91

EP - 92

BT - AMA Winter Educators Conference 2010

CY - Chicago

ER -

Avlonitis G, Gounaris S, Koritos C. Effects of online store atmospheric qualities on consumer behavior: holistic vs. experimental approaches. In AMA Winter Educators Conference 2010. Vol. 21. Chicago. 2010. p. 91-92