Effects of online store atmospheric qualities on consumer behavior: holistic vs. experimental approaches

George Avlonitis, Spiros Gounaris, Christos Koritos

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAMA Winter Educators Conference 2010
Place of PublicationChicago
Pages91-92
Number of pages2
Volume21
Publication statusPublished - 2010
Eventnnual Winter Conference of the American Marketing Association - N. Orleans, United States
Duration: 23 Feb 2010 → …

Conference

Conferencennual Winter Conference of the American Marketing Association
CountryUnited States
CityN. Orleans
Period23/02/10 → …

Keywords

  • online consumer behaviour
  • e-commerce

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