Effects of congruity, sponsor type, and news story valence on psychological processing of e-sponsors

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Mar 2009
Event	American Academy of Advertising Annual Conference - Cincinnati, United States Duration: 26 Mar 2009 → …

Conference	American Academy of Advertising Annual Conference
Country/Territory	United States
City	Cincinnati
Period	26/03/09 → …

Cite this

@conference{054de910f24c4fe5adeee9209018c426,

title = "Effects of congruity, sponsor type, and news story valence on psychological processing of e-sponsors",

author = "Petya Eckler and Kyle Heim and Shelly Rodgers",

year = "2009",

month = mar,

language = "English",

note = "American Academy of Advertising Annual Conference ; Conference date: 26-03-2009",

}