|Publication status||Published - Mar 2009|
|Event||American Academy of Advertising Annual Conference - Cincinnati, United States|
Duration: 26 Mar 2009 → …
|Conference||American Academy of Advertising Annual Conference|
|Period||26/03/09 → …|
Eckler, P., Heim, K., & Rodgers, S. (2009). Effects of congruity, sponsor type, and news story valence on psychological processing of e-sponsors. Paper presented at American Academy of Advertising Annual Conference, Cincinnati, United States.