Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking

Kwabena Frimpong, Obaid Al-Shuridah, Alan Wilson, Frederick Asafo-Adjei Sarpong

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Despite the strong evidence that many consumers relish their experience with mobile banking, others indicate that some segments may not be comfortable with these emerging digitized platforms due to certain inherent personal traits. Drawing insights from the socio-psychology and innovation/SSTs adoption literature, this paper tested a structural model with inherent innovativeness as an antecedent variable, and consumers' attitude to M-banking, as a mediator to their future usage intention. The moderating effect of consumer readiness on the hypothesized relationship between consumers' attitudes and intention to use mobile banking was also examined. The model was tested on survey data from 720 respondents from the United Kingdom (UK). Findings show that inherent innovativeness significantly explain attitudes to mobile banking. There was, however, mixed outcomes concerning the effects of three dimensions of consumer readiness on the link between attitudes and intention to use mobile banking. The results show that only ability exert a positive and a significant effect on the examined relationship. The effects of motivation and role clarity seemed insignificant. The findings from this paper can help retail bank managers improve their channel and promotional decisions in order to enhance the service experience of relevant segments.
LanguageEnglish
Pages187–201
Number of pages15
JournalJournal of Financial Services Marketing
Volume22
Issue number4
Early online date13 Nov 2017
DOIs
Publication statusPublished - 31 Dec 2017

Fingerprint

Banking
Readiness
Innovativeness
Consumer attitudes
Intention to use
Survey data
Service experience
Managers
Psychology
Innovation adoption
Mediator
Moderating effect
Retail
Structural model

Keywords

  • mobile banking
  • retail banking
  • self-service technologies
  • inherent innovativeness
  • attitudes
  • consumer readiness
  • United Kindgom

Cite this

Frimpong, Kwabena ; Al-Shuridah, Obaid ; Wilson, Alan ; Asafo-Adjei Sarpong, Frederick. / Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking. In: Journal of Financial Services Marketing . 2017 ; Vol. 22, No. 4. pp. 187–201.
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Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking. / Frimpong, Kwabena; Al-Shuridah, Obaid ; Wilson, Alan; Asafo-Adjei Sarpong, Frederick.

In: Journal of Financial Services Marketing , Vol. 22, No. 4, 31.12.2017, p. 187–201.

Research output: Contribution to journalArticle

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