Editorial: towards an enhancement of knowledge generation in marketing by contributions from non-western contexts

Research output: Contribution to journalArticle

Abstract

This editorial paper highlights the significance of scholarly contributions from non-western contexts to business and management studies in general and marketing in particular. It calls for constructive, ethical, and committed collaborations between authors and reviewers of academic articles in order to collectively enhance knowledge generation in a global era. Using Iranian Journal of Management Studies as a case, it argues that whilst the increasingly epidemic west-centric journal rankings determine research quality perceptions globally, high quality research outputs from local non-western contexts can help draw the attention of researchers across the world to the value of work undertaken in non-western contexts. On this basis, it presents some hands-on suggestions for enhancing the quality of research outputs from non-western contexts, particularly in relation to new or emerging journals such as Iranian Journal of Management Studies.
LanguageEnglish
Pages189-202
Number of pages14
JournalIranian Journal of Management Studies
Volume7
Issue number2
Early online date25 May 2014
Publication statusPublished - Jul 2014

Fingerprint

Knowledge generation
Enhancement
Marketing
Research output
Management studies
Research quality
Journal ranking
Quality perception
Business and management studies

Keywords

  • non-Western contexts
  • marketing knowledge
  • publishing
  • guidelines

Cite this

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abstract = "This editorial paper highlights the significance of scholarly contributions from non-western contexts to business and management studies in general and marketing in particular. It calls for constructive, ethical, and committed collaborations between authors and reviewers of academic articles in order to collectively enhance knowledge generation in a global era. Using Iranian Journal of Management Studies as a case, it argues that whilst the increasingly epidemic west-centric journal rankings determine research quality perceptions globally, high quality research outputs from local non-western contexts can help draw the attention of researchers across the world to the value of work undertaken in non-western contexts. On this basis, it presents some hands-on suggestions for enhancing the quality of research outputs from non-western contexts, particularly in relation to new or emerging journals such as Iranian Journal of Management Studies.",
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