Editorial: paradigmatic and geographic diversity in marketing theory and practice

Mark Tadajewski, Paul Hewer

Research output: Contribution to journalEditorial

2 Citations (Scopus)

Abstract

In this issue we are fortunate to present a variety of studies that reflect some of the
most interesting and innovative writing today. Our first contribution comes from a
seminal thinker on marketing theory and consumer practice. Sidney Levy has been
at the intellectual forefront of marketing and consumer research since the mid-
1940s, rising to prominence courtesy of a series of major publications in influential
outlets that continue all the way to the present day (e.g. Levy & Kellstadt, in press).
Levy is viewed by many within consumer research as one of the founding fathers
of qualitative, consumer culture studies (Arnould & Thompson, 2005). Cementing
this status, his name is now attached to an award that aims to promote advances in
interpretive and consumer culture research (see: http://www.levyaward.org/).
LanguageEnglish
Pages1-7
Number of pages7
JournalJournal of Marketing Management
Volume28
Issue number1&2
DOIs
Publication statusAccepted/In press - 2012

Fingerprint

Consumer culture
Marketing practices
Marketing theory
Consumer research
Marketing research

Keywords

  • marketing theory
  • marketing management

Cite this

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Editorial: paradigmatic and geographic diversity in marketing theory and practice. / Tadajewski, Mark; Hewer, Paul.

In: Journal of Marketing Management, Vol. 28, No. 1&2, 2012, p. 1-7.

Research output: Contribution to journalEditorial

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