This book provides an excellent theoretical grounding in the key economic principles of strategy with a focus on the routes to and the constraints on value creation. Assuming little prior knowledge of economics, the book presents economic concepts accessibly and concisely. With little use of algebra it follows a clear and logical structure, divided into three main areas: Eliminate or Dominate, Co-operate, and Create Sustainable Advantage. Pedagogically enhanced, each chapter will feature: learning objectives, keywords, discussion questions, tasks and problems, learning outcomes, European examples and case studies, and further reading. This text is supported by a companion web site containing an Instructors Manual and PowerPoint slides.
|Place of Publication||Melbourne, Australia|
|Number of pages||432|
|Publication status||Published - 27 Mar 2010|
- economic principles
- value creation
- economic concepts