E-Services: opportunities and threats

H. Evanschitzky, G. Iyer, H. Evanschitzky (Editor), G. Iyer (Editor)

Research output: Book/ReportBook

3 Citations (Scopus)

Abstract

Businesses are undergoing a paradigmatic shift as they are moving from the logic of exchange of "goods", which usually are manufactured output, to one in which service provision rather than goods is fundamental to economic exchange. The key assets in the context of the emerging paradigm of business are interactivity, connectivity, uncovering customer needs and providing customized offerings. As a platform, E-services can provide these functionality for firms. The growth of e-services is expected to be dramatic due to both, the emerging paradigm of business as well the universality of the Internet. This paper provides a framework for analyzing e-services.
LanguageEnglish
PublisherSpringer
ISBN (Print)978-3-8350-0801-4
Publication statusPublished - Nov 2007

Fingerprint

Threat
E-services
Paradigm
Functionality
Connectivity
Assets
Logic
Interactivity
Service provision
Universality
Economic exchange
World Wide Web
Customer needs

Keywords

  • marketing
  • e-services
  • internet
  • economic growth
  • consumer behaviour
  • e-commerce

Cite this

Evanschitzky, H., Iyer, G., Evanschitzky, H. (Ed.), & Iyer, G. (Ed.) (2007). E-Services: opportunities and threats. Springer.
Evanschitzky, H. ; Iyer, G. ; Evanschitzky, H. (Editor) ; Iyer, G. (Editor). / E-Services: opportunities and threats. Springer, 2007.
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Evanschitzky, H, Iyer, G, Evanschitzky, H (ed.) & Iyer, G (ed.) 2007, E-Services: opportunities and threats. Springer.

E-Services: opportunities and threats. / Evanschitzky, H.; Iyer, G.; Evanschitzky, H. (Editor); Iyer, G. (Editor).

Springer, 2007.

Research output: Book/ReportBook

TY - BOOK

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AU - Evanschitzky, H.

AU - Iyer, G.

A2 - Evanschitzky, H.

A2 - Iyer, G.

PY - 2007/11

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N2 - Businesses are undergoing a paradigmatic shift as they are moving from the logic of exchange of "goods", which usually are manufactured output, to one in which service provision rather than goods is fundamental to economic exchange. The key assets in the context of the emerging paradigm of business are interactivity, connectivity, uncovering customer needs and providing customized offerings. As a platform, E-services can provide these functionality for firms. The growth of e-services is expected to be dramatic due to both, the emerging paradigm of business as well the universality of the Internet. This paper provides a framework for analyzing e-services.

AB - Businesses are undergoing a paradigmatic shift as they are moving from the logic of exchange of "goods", which usually are manufactured output, to one in which service provision rather than goods is fundamental to economic exchange. The key assets in the context of the emerging paradigm of business are interactivity, connectivity, uncovering customer needs and providing customized offerings. As a platform, E-services can provide these functionality for firms. The growth of e-services is expected to be dramatic due to both, the emerging paradigm of business as well the universality of the Internet. This paper provides a framework for analyzing e-services.

KW - marketing

KW - e-services

KW - internet

KW - economic growth

KW - consumer behaviour

KW - e-commerce

UR - http://dx.doi.org/10.1007/978-3-8350-9614-1

M3 - Book

SN - 978-3-8350-0801-4

BT - E-Services: opportunities and threats

PB - Springer

ER -

Evanschitzky H, Iyer G, Evanschitzky H, (ed.), Iyer G, (ed.). E-Services: opportunities and threats. Springer, 2007.