E-Services: opportunities and threats

H. Evanschitzky, G. Iyer, H. Evanschitzky (Editor), G. Iyer (Editor)

Research output: Book/ReportBook

3 Citations (Scopus)

Abstract

Businesses are undergoing a paradigmatic shift as they are moving from the logic of exchange of "goods", which usually are manufactured output, to one in which service provision rather than goods is fundamental to economic exchange. The key assets in the context of the emerging paradigm of business are interactivity, connectivity, uncovering customer needs and providing customized offerings. As a platform, E-services can provide these functionality for firms. The growth of e-services is expected to be dramatic due to both, the emerging paradigm of business as well the universality of the Internet. This paper provides a framework for analyzing e-services.
Original languageEnglish
PublisherSpringer
ISBN (Print)978-3-8350-0801-4
Publication statusPublished - Nov 2007

Keywords

  • marketing
  • e-services
  • internet
  • economic growth
  • consumer behaviour
  • e-commerce

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