E-Communication

T.G. Andrews, D. Praireuth, T.G. Andrews (Editor), S. Siengthai (Editor)

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    This section discusses E-Communication. It makes up part of The changing face of management in Thailand. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.
    LanguageEnglish
    Title of host publicationThe Changing Face of Management in Thailand
    Place of PublicationLondon, United Kingdom
    Number of pages322
    Volume4
    Publication statusPublished - 18 May 2009

    Publication series

    NameWorking in Asia
    PublisherRoutledge

    Fingerprint

    Communication
    Thailand
    Consultants
    Expertise
    Corporate governance
    Political economics
    Assortment
    Technological change
    Asian economies
    Managers
    Political change
    Economic change
    Finance
    Marketing
    Public sector organizations

    Keywords

    • Asia
    • Thailand
    • management
    • e-commerce
    • marketing
    • Asian economy
    • economics
    • commerce

    Cite this

    Andrews, T. G., Praireuth, D., Andrews, T. G. (Ed.), & Siengthai, S. (Ed.) (2009). E-Communication. In The Changing Face of Management in Thailand (Vol. 4). (Working in Asia). London, United Kingdom.
    Andrews, T.G. ; Praireuth, D. ; Andrews, T.G. (Editor) ; Siengthai, S. (Editor). / E-Communication. The Changing Face of Management in Thailand. Vol. 4 London, United Kingdom, 2009. (Working in Asia).
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    abstract = "This section discusses E-Communication. It makes up part of The changing face of management in Thailand. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.",
    keywords = "Asia, Thailand, management, e-commerce, marketing, Asian economy, economics, commerce",
    author = "T.G. Andrews and D. Praireuth and T.G. Andrews and S. Siengthai",
    year = "2009",
    month = "5",
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    language = "English",
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    Andrews, TG, Praireuth, D, Andrews, TG (ed.) & Siengthai, S (ed.) 2009, E-Communication. in The Changing Face of Management in Thailand. vol. 4, Working in Asia, London, United Kingdom.

    E-Communication. / Andrews, T.G.; Praireuth, D.; Andrews, T.G. (Editor); Siengthai, S. (Editor).

    The Changing Face of Management in Thailand. Vol. 4 London, United Kingdom, 2009. (Working in Asia).

    Research output: Chapter in Book/Report/Conference proceedingChapter

    TY - CHAP

    T1 - E-Communication

    AU - Andrews, T.G.

    AU - Praireuth, D.

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    A2 - Siengthai, S.

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    KW - Asia

    KW - Thailand

    KW - management

    KW - e-commerce

    KW - marketing

    KW - Asian economy

    KW - economics

    KW - commerce

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    T3 - Working in Asia

    BT - The Changing Face of Management in Thailand

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    ER -

    Andrews TG, Praireuth D, Andrews TG, (ed.), Siengthai S, (ed.). E-Communication. In The Changing Face of Management in Thailand. Vol. 4. London, United Kingdom. 2009. (Working in Asia).