E-Communication

T.G. Andrews; D. Praireuth; T.G. Andrews; S. Siengthai

E-Communication

T.G. Andrews, D. Praireuth, T.G. Andrews (Editor), S. Siengthai (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This section discusses E-Communication. It makes up part of The changing face of management in Thailand. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.

Original language	English
Title of host publication	The Changing Face of Management in Thailand
Place of Publication	London, United Kingdom
Number of pages	322
Volume	4
Publication status	Published - 18 May 2009

Publication series

Name	Working in Asia
Publisher	Routledge

Keywords

Asia
Thailand
management
e-commerce
marketing
Asian economy
economics
commerce

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "E-Communication",

abstract = "This section discusses E-Communication. It makes up part of The changing face of management in Thailand. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.",

keywords = "Asia, Thailand, management, e-commerce, marketing, Asian economy, economics, commerce",

author = "T.G. Andrews and D. Praireuth and T.G. Andrews and S. Siengthai",

year = "2009",

month = may,

day = "18",

language = "English",

isbn = "978-0-415-44332-6",

volume = "4",

series = "Working in Asia",

publisher = "Routledge",

booktitle = "The Changing Face of Management in Thailand",

}

TY - CHAP

T1 - E-Communication

AU - Andrews, T.G.

AU - Praireuth, D.

A2 - Andrews, T.G.

A2 - Siengthai, S.

PY - 2009/5/18

Y1 - 2009/5/18

N2 - This section discusses E-Communication. It makes up part of The changing face of management in Thailand. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.

AB - This section discusses E-Communication. It makes up part of The changing face of management in Thailand. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.

KW - Asia

KW - Thailand

KW - management

KW - e-commerce

KW - marketing

KW - Asian economy

KW - economics

KW - commerce

UR - http://www.routledge.com/books/The-Changing-Face-of-Management-in-Thailand-isbn9780415443326

M3 - Chapter

SN - 978-0-415-44332-6

VL - 4

T3 - Working in Asia

BT - The Changing Face of Management in Thailand

CY - London, United Kingdom

ER -

E-Communication

Abstract

Publication series

Keywords

UN SDGs

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