E-Communication

T.G. Andrews, D. Praireuth, T.G. Andrews (Editor), S. Siengthai (Editor)

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    This section discusses E-Communication. It makes up part of The changing face of management in Thailand. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.
    Original languageEnglish
    Title of host publicationThe Changing Face of Management in Thailand
    Place of PublicationLondon, United Kingdom
    Number of pages322
    Volume4
    Publication statusPublished - 18 May 2009

    Publication series

    NameWorking in Asia
    PublisherRoutledge

    Keywords

    • Asia
    • Thailand
    • management
    • e-commerce
    • marketing
    • Asian economy
    • economics
    • commerce

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  • Cite this

    Andrews, T. G., Praireuth, D., Andrews, T. G. (Ed.), & Siengthai, S. (Ed.) (2009). E-Communication. In The Changing Face of Management in Thailand (Vol. 4). (Working in Asia). London, United Kingdom.