E-commerce and legal practice in scotland: a benchmark survey

Karen Barton, P. Duncan, Patricia McKellar, L-M Ruiz-Nieto

Research output: Contribution to conferencePaper


As predicted by Susskind the Web is becoming an important vehicle for marketing the legal practice and a tool enabling the delivery of legal services to clients. To what extent can law firms benefit from selling their services through this medium? Despite the growth of the Web, there is little research concerning the functionality and strategic business use of Web sites within the area of the
provision of legal services.
This paper produces a unique and comprehensive benchmark survey of eighty-four Web sites offered by Scottish legal practices. It assesses the Web sites according to two criteria, firstly, James Ho's Matrix based on customers perception of value-added benefits and secondly, the Five Quadrants
Evaluation Criteria (5-QEC) developed by the authors, which examined the sites under five headings: Ideas & Content, Organisation, Language & Conventions, Presentation and Technical. The results of the survey assess whether or not Scottish solicitors are taking the opportunity to pursue an e-commerce strategy and trade via the Web, or alternatively focus on the provision of information.
Original languageEnglish
Number of pages22
Publication statusUnpublished - 13 Apr 2000
Event15th BILETA Annual Conference: World Wide Law - University of Warwick, United Kingdom
Duration: 13 Apr 200014 Apr 2000


Conference15th BILETA Annual Conference: World Wide Law
Country/TerritoryUnited Kingdom
CityUniversity of Warwick


  • E-commerce
  • internet
  • world wide web
  • legal practice
  • Scotland


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