Dynamic business modeling for sustainability: exploring a system dynamics perspective to develop sustainable business models

Federico Cosenz, Vinicius Picanço Rodrigues, Francesco Rosati

Research output: Contribution to journalArticlepeer-review

91 Citations (Scopus)

Abstract

In the last decade, business models for sustainability have gained increasing attraction by corporate sustainability scholars with international conferences and scientific journals encouraging the development of the debate on their design, use and innovation processes. Capitalizing on the basic principles, requirements, and methodological limitations found in the literature on sustainability-oriented business model design, this paper aims to conceptualize a dynamic business modeling for sustainability approach, which combines an adapted sustainable business model canvas and system dynamics modeling. To this end, the paper also illustrates the key operating principles of the proposed approach through an exemplary application to Patagonia's business model. Findings suggest that dynamic business modeling for sustainability may contribute to sustainable business model research and practice by introducing a systemic design tool, which frames environmental, social, and economic drivers of value generation into a dynamic business model causal feedback structure, thus overcoming methodological gaps of the extant business model design tools.
Original languageEnglish
Pages (from-to)651-664
Number of pages14
JournalBusiness Strategy and the Environment
Volume29
Issue number2
Early online date14 Nov 2019
DOIs
Publication statusPublished - 14 Feb 2020

Keywords

  • business model design
  • business models for sustainability
  • dynamic business modeling
  • sustainability
  • system dynamics modeling

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