Abstract
This poster shows the effects of pre-visit attributes on active consumption of museum experience.
Original language | English |
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Publication status | Unpublished - 2010 |
Event | ACR Workshop on Enhancing the Status of Consumer Research in Non-Western Contexts - Glasgow, UK Duration: 5 Jul 2010 → 6 Jul 2010 |
Conference
Conference | ACR Workshop on Enhancing the Status of Consumer Research in Non-Western Contexts |
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City | Glasgow, UK |
Period | 5/07/10 → 6/07/10 |
Keywords
- museum
- drivers of engagement