Downsizing the Thai subsidiary corporation: a case analysis

T. Andrews

    Research output: Contribution to journalArticle

    7 Citations (Scopus)

    Abstract

    The unprecedented severity of the Asian economic recession in Thailand came as a shock to the indigenous corporate sector. Businesses long habituated to record levels of growth were suddenly confronted with spiralling costs and declining sales. In response to this crisis a number of powerful Western corporations began 'downsizing' their Thai operations in order to boost profitability levels via the reduction of staff. Adopting a processual approach, this article seeks to explore the role of 'corporate' and 'national' cultures in the local employee reaction to these externally imposed directives. Drawing on years of participative experience, the author presents a rare internal case study tracing the initiation and progression of one revelatory programme of downsizing throughout its year-long phase of implementation. Initial findings point to the dangers of Western management underestimating the strength and resilience of indigenous Thai business culture. Implications for Western MNCs and future research are outlined, along with some tentative recommendations for practice.
    LanguageEnglish
    Pages149-170
    Number of pages21
    JournalAsia Pacific Business Review
    Volume8
    Issue number2
    Publication statusPublished - 2002

    Fingerprint

    Subsidiaries
    Downsizing
    Case analysis
    Business culture
    Asia
    National cultures
    Severity
    Progression
    Recession
    Business sector
    Employees
    Costs
    Staff
    Profitability
    Resilience
    Thailand

    Keywords

    • economic downsizing
    • subsidiary corporations
    • western MNCs
    • thailand
    • internationalization
    • multinationals

    Cite this

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    Downsizing the Thai subsidiary corporation: a case analysis. / Andrews, T.

    In: Asia Pacific Business Review, Vol. 8, No. 2, 2002, p. 149-170.

    Research output: Contribution to journalArticle

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