Abstract
This paper examines the impact of live television coverage on attendance at Scottish Premier League soccer matches during the 2002-2003 season. The authors exploit a rich data set which distinguishes match-day attendance into three groups: season ticket holders, pay-at-the-gate home team supporters, and pay-at-the-gate visiting team supporters. This examination of these categories is the first study of its kind. The results indicate matches broadcast live reduce pay-at-the-gate home team supporters by 30%. These results suggest that league administrators and club owners must consider the impact on clubs' traditional supporters when negotiating future broadcasting rights.
Original language | English |
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Pages (from-to) | 592-605 |
Number of pages | 13 |
Journal | Journal of Sports Economics |
Volume | 9 |
Issue number | 6 |
DOIs | |
Publication status | Published - Dec 2008 |
Keywords
- soccer
- Scottish Premier League
- panel econometrics
- broadcasting
- attendance demand