Does television crowd out spectators? New evidence from the Scottish Premier League

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Abstract

This paper examines the impact of live television coverage on attendance at Scottish Premier League soccer matches during the 2002-2003 season. The authors exploit a rich data set which distinguishes match-day attendance into three groups: season ticket holders, pay-at-the-gate home team supporters, and pay-at-the-gate visiting team supporters. This examination of these categories is the first study of its kind. The results indicate matches broadcast live reduce pay-at-the-gate home team supporters by 30%. These results suggest that league administrators and club owners must consider the impact on clubs' traditional supporters when negotiating future broadcasting rights.
Original languageEnglish
Pages (from-to)592-605
Number of pages13
JournalJournal of Sports Economics
Volume9
Issue number6
DOIs
Publication statusPublished - Dec 2008

Keywords

  • soccer
  • Scottish Premier League
  • panel econometrics
  • broadcasting
  • attendance demand

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