Does CRM deliver?

S. Hart, G.M. Hogg, E. Thomson

Research output: Contribution to journalArticle


To be ascertained.
Original languageEnglish
Pages (from-to)241-268
Number of pages27
JournalJournal of Customer Behaviour
Publication statusPublished - 2002

Cite this

Hart, S., Hogg, G. M., & Thomson, E. (2002). Does CRM deliver? Journal of Customer Behaviour, 1, 241-268.