Dodo or phoenix: the contribution of subjective well-being (SWB) and healthy lifestyle (HLS) to the theory of planned behaviour

E.M.K. Shiu, L.M. Hassan

Research output: Contribution to conferencePaper

Abstract

The Theory of Planned Behaviour is a well established model in marketing as well as in the social sciences. Attempts have been made over the years to increase the explanatory ability of the model through the use of additional variables. Individual studies have shown the benefits of such additions, but as yet no serious attempts have been made to incorporate other formal social models or theories into the TPB. This paper presents results from an initial study exploring the relationship with the TPB of two independent social theories, subjective well-being and healthy lifestyle. Results show that both theories make a potential contribution to the TPB.
Original languageEnglish
Publication statusPublished - 2003
Event32nd EMAC Conference - Glasgow, Scotland
Duration: 20 May 200323 May 2003

Conference

Conference32nd EMAC Conference
CityGlasgow, Scotland
Period20/05/0323/05/03

Keywords

  • theory of planned behaviour
  • social theory
  • subjective well-being
  • healthy lifestyle
  • marketing

Cite this

Shiu, E. M. K., & Hassan, L. M. (2003). Dodo or phoenix: the contribution of subjective well-being (SWB) and healthy lifestyle (HLS) to the theory of planned behaviour. Paper presented at 32nd EMAC Conference, Glasgow, Scotland, .