Do you think I'm blind? effects of new customer acquisition promotion on existing customers

H. Evanschitzky, M. Jockisch, David Woisetschläger

Research output: Contribution to conferencePaper

Abstract

Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.

Conference

Conference37th European Marketing Academy Conference
CityBrighton, England
Period30/05/08 → …

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Customer acquisition

Keywords

  • marketing
  • promotion
  • customer acquisition
  • customer retention

Cite this

Evanschitzky, H., Jockisch, M., & Woisetschläger, D. (2008). Do you think I'm blind? effects of new customer acquisition promotion on existing customers. Paper presented at 37th European Marketing Academy Conference, Brighton, England, .
Evanschitzky, H. ; Jockisch, M. ; Woisetschläger, David. / Do you think I'm blind? effects of new customer acquisition promotion on existing customers. Paper presented at 37th European Marketing Academy Conference, Brighton, England, .
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abstract = "Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.",
keywords = "marketing, promotion, customer acquisition, customer retention",
author = "H. Evanschitzky and M. Jockisch and David Woisetschl{\"a}ger",
year = "2008",
month = "5",
language = "English",
note = "37th European Marketing Academy Conference ; Conference date: 30-05-2008",

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Evanschitzky, H, Jockisch, M & Woisetschläger, D 2008, 'Do you think I'm blind? effects of new customer acquisition promotion on existing customers' Paper presented at 37th European Marketing Academy Conference, Brighton, England, 30/05/08, .

Do you think I'm blind? effects of new customer acquisition promotion on existing customers. / Evanschitzky, H.; Jockisch, M.; Woisetschläger, David.

2008. Paper presented at 37th European Marketing Academy Conference, Brighton, England, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Do you think I'm blind? effects of new customer acquisition promotion on existing customers

AU - Evanschitzky, H.

AU - Jockisch, M.

AU - Woisetschläger, David

PY - 2008/5

Y1 - 2008/5

N2 - Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.

AB - Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.

KW - marketing

KW - promotion

KW - customer acquisition

KW - customer retention

UR - http://www.emac2008.org/r/default.asp?iId=KIIME

M3 - Paper

ER -

Evanschitzky H, Jockisch M, Woisetschläger D. Do you think I'm blind? effects of new customer acquisition promotion on existing customers. 2008. Paper presented at 37th European Marketing Academy Conference, Brighton, England, .