Do you think I'm blind? effects of new customer acquisition promotion on existing customers

H. Evanschitzky, M. Jockisch, David Woisetschläger

Research output: Contribution to conference › Paper

Abstract

Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.

Original language	English
Publication status	Published - May 2008
Event	37th European Marketing Academy Conference - Brighton, England Duration: 30 May 2008 → …

Conference	37th European Marketing Academy Conference
City	Brighton, England
Period	30/05/08 → …

@conference{14af137d57c74ff09c929ef1e1c0dac5,

title = "Do you think I'm blind? effects of new customer acquisition promotion on existing customers",

abstract = "Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.",

keywords = "marketing, promotion, customer acquisition, customer retention",

author = "H. Evanschitzky and M. Jockisch and David Woisetschl{\"a}ger",

year = "2008",

month = may,

language = "English",

note = "37th European Marketing Academy Conference ; Conference date: 30-05-2008",

}

TY - CONF

T1 - Do you think I'm blind? effects of new customer acquisition promotion on existing customers

AU - Evanschitzky, H.

AU - Jockisch, M.

AU - Woisetschläger, David

PY - 2008/5

Y1 - 2008/5

N2 - Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.

AB - Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.

KW - marketing

KW - promotion

KW - customer acquisition

KW - customer retention

UR - http://www.emac2008.org/r/default.asp?iId=KIIME

M3 - Paper

T2 - 37th European Marketing Academy Conference

Y2 - 30 May 2008

ER -