Do you think I'm blind? effects of new customer acquisition promotion on existing customers

H. Evanschitzky, M. Jockisch, David Woisetschläger

Research output: Contribution to conferencePaper

Abstract

Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.
Original languageEnglish
Publication statusPublished - May 2008
Event37th European Marketing Academy Conference - Brighton, England
Duration: 30 May 2008 → …

Conference

Conference37th European Marketing Academy Conference
CityBrighton, England
Period30/05/08 → …

Keywords

  • marketing
  • promotion
  • customer acquisition
  • customer retention

Cite this

Evanschitzky, H., Jockisch, M., & Woisetschläger, D. (2008). Do you think I'm blind? effects of new customer acquisition promotion on existing customers. Paper presented at 37th European Marketing Academy Conference, Brighton, England, .