Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.
|Publication status||Published - May 2008|
|Event||37th European Marketing Academy Conference - Brighton, England|
Duration: 30 May 2008 → …
|Conference||37th European Marketing Academy Conference|
|Period||30/05/08 → …|
- customer acquisition
- customer retention
Evanschitzky, H., Jockisch, M., & Woisetschläger, D. (2008). Do you think I'm blind? effects of new customer acquisition promotion on existing customers. Paper presented at 37th European Marketing Academy Conference, Brighton, England, .