Do you see what I see? Exploring vividness of visual mental imagery in product design ideation

E. Hart; L. Hay

doi:10.1017/pds.2022.90

Do you see what I see? Exploring vividness of visual mental imagery in product design ideation

E. Hart, L. Hay

Research output: Contribution to journal › Conference Contribution › peer-review

3 Citations (Scopus)

50 Downloads (Pure)

Abstract

This paper reports a preliminary study (N=16) exploring vividness of visual mental imagery in product design ideation. Vividness was observed to vary across designers in the study, from high (68.8% of participants) to moderate (18.8%) to low (12.5%). A significant, strong positive relationship was found between vividness and creativity. Most participants reported using imagery always or sometimes, except one who has difficulties forming mental images. The results have several implications, including the possibility of other ‘ways of imagining’ not captured by visual reasoning models of design.

Original language	English
Pages (from-to)	881-890
Number of pages	10
Journal	Procedings of the Design Society
Volume	2
DOIs	https://doi.org/10.1017/pds.2022.90
Publication status	Published - 26 May 2022
Event	17th International DESIGN Conference - Online, Dubrovnik, Croatia Duration: 23 May 2022 → 26 May 2022 Conference number: 17 https://www.designconference.org/

Keywords

design
design research
product design
mental imagery
imagery
visual imagery
imagination
creativity
design cognition
psychology
cognition

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10.1017/pds.2022.90Licence: CC BY-NC-ND 4.0

Hart-Hay-PDS-2022-Exploring-vividness-of-visual-mental-imagery-in-product-design-ideationFinal published version, 353 KBLicence: CC BY-NC-ND 4.0

Cite this

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title = "Do you see what I see? Exploring vividness of visual mental imagery in product design ideation",

abstract = "This paper reports a preliminary study (N=16) exploring vividness of visual mental imagery in product design ideation. Vividness was observed to vary across designers in the study, from high (68.8% of participants) to moderate (18.8%) to low (12.5%). A significant, strong positive relationship was found between vividness and creativity. Most participants reported using imagery always or sometimes, except one who has difficulties forming mental images. The results have several implications, including the possibility of other {\textquoteleft}ways of imagining{\textquoteright} not captured by visual reasoning models of design.",

keywords = "design, design research, product design, mental imagery, imagery, visual imagery, imagination, creativity, design cognition, psychology, cognition",

author = "E. Hart and L. Hay",

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journal = "Procedings of the Design Society",

issn = "2732-527X",

publisher = "Cambridge University Press",

note = "17th International DESIGN Conference, DESIGN 2022 ; Conference date: 23-05-2022 Through 26-05-2022",

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TY - JOUR

T1 - Do you see what I see? Exploring vividness of visual mental imagery in product design ideation

AU - Hart, E.

AU - Hay, L.

N1 - Conference code: 17

PY - 2022/5/26

Y1 - 2022/5/26

N2 - This paper reports a preliminary study (N=16) exploring vividness of visual mental imagery in product design ideation. Vividness was observed to vary across designers in the study, from high (68.8% of participants) to moderate (18.8%) to low (12.5%). A significant, strong positive relationship was found between vividness and creativity. Most participants reported using imagery always or sometimes, except one who has difficulties forming mental images. The results have several implications, including the possibility of other ‘ways of imagining’ not captured by visual reasoning models of design.

AB - This paper reports a preliminary study (N=16) exploring vividness of visual mental imagery in product design ideation. Vividness was observed to vary across designers in the study, from high (68.8% of participants) to moderate (18.8%) to low (12.5%). A significant, strong positive relationship was found between vividness and creativity. Most participants reported using imagery always or sometimes, except one who has difficulties forming mental images. The results have several implications, including the possibility of other ‘ways of imagining’ not captured by visual reasoning models of design.

KW - design

KW - design research

KW - product design

KW - mental imagery

KW - imagery

KW - visual imagery

KW - imagination

KW - creativity

KW - design cognition

KW - psychology

KW - cognition

UR - https://www.designconference.org/

U2 - 10.1017/pds.2022.90

DO - 10.1017/pds.2022.90

M3 - Conference Contribution

SN - 2732-527X

VL - 2

SP - 881

EP - 890

JO - Procedings of the Design Society

JF - Procedings of the Design Society

T2 - 17th International DESIGN Conference

Y2 - 23 May 2022 through 26 May 2022

ER -

Do you see what I see? Exploring vividness of visual mental imagery in product design ideation

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Keywords

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Do you see what I see? Exploring vividness of visual mental imagery in product design ideation

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Reviewers' Favourite award at 17th International DESIGN Conference 2022

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17th International DESIGN Conference

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