Do service personnel think differently in North America?

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper asks whether service personnel think differently in North America

Original language	English
Publication status	Published - 1996
Event	Marketing Education Group Conference - 2021 a vision for the next 25 years - Glasgow, United Kingdom Duration: 12 Nov 1996 → …

Conference	Marketing Education Group Conference - 2021 a vision for the next 25 years
Country/Territory	United Kingdom
City	Glasgow
Period	12/11/96 → …

@conference{0325a04405094f91b99aa78bf2db3c57,

title = "Do service personnel think differently in North America?",

abstract = "This paper asks whether service personnel think differently in North America",

keywords = "service delivery, customer experience management, north america, service personnel",

author = "Alan Wilson and H.G. Heasman",

year = "1996",

language = "English",

note = "Marketing Education Group Conference - 2021 a vision for the next 25 years ; Conference date: 12-11-1996",