Abstract
This paper asks whether service personnel think differently in North America
| Original language | English |
|---|---|
| Publication status | Published - 1996 |
| Event | Marketing Education Group Conference - 2021 a vision for the next 25 years - Glasgow, United Kingdom Duration: 12 Nov 1996 → … |
Conference
| Conference | Marketing Education Group Conference - 2021 a vision for the next 25 years |
|---|---|
| Country | United Kingdom |
| City | Glasgow |
| Period | 12/11/96 → … |
Keywords
- service delivery
- customer experience management
- north america
- service personnel
Cite this
Wilson, A., & Heasman, H. G. (1996). Do service personnel think differently in North America?. Paper presented at Marketing Education Group Conference - 2021 a vision for the next 25 years, Glasgow, United Kingdom.