Do service personnel think differently in North America?

Alan Wilson, H.G. Heasman

Research output: Contribution to conferencePaper

Abstract

This paper asks whether service personnel think differently in North America
Original languageEnglish
Publication statusPublished - 1996
EventMarketing Education Group Conference - 2021 a vision for the next 25 years - Glasgow, United Kingdom
Duration: 12 Nov 1996 → …

Conference

ConferenceMarketing Education Group Conference - 2021 a vision for the next 25 years
CountryUnited Kingdom
CityGlasgow
Period12/11/96 → …

Keywords

  • service delivery
  • customer experience management
  • north america
  • service personnel

Cite this

Wilson, A., & Heasman, H. G. (1996). Do service personnel think differently in North America?. Paper presented at Marketing Education Group Conference - 2021 a vision for the next 25 years, Glasgow, United Kingdom.