Distribution und Handel in Theorie und Praxis

H. Schroder, R. Olbrich, H. Evanschitzky, P. Kenning

Research output: Book/ReportBook

Abstract

This book covers both the theory and practice of distribution and trade.
Original languageEnglish
Place of PublicationWiesbaden, Germany
Number of pages645
Publication statusPublished - Feb 2009

Keywords

  • marketing
  • marketing theory
  • marketing practice
  • distribution
  • trade

Cite this

Schroder, H., Olbrich, R., Evanschitzky, H., & Kenning, P. (2009). Distribution und Handel in Theorie und Praxis.