Distribution und Handel in Theorie und Praxis

H. Schroder, R. Olbrich, H. Evanschitzky, P. Kenning

Research output: Book/ReportBook


This book covers both the theory and practice of distribution and trade.
Original languageEnglish
Place of PublicationWiesbaden, Germany
Number of pages645
Publication statusPublished - Feb 2009


  • marketing
  • marketing theory
  • marketing practice
  • distribution
  • trade

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