Distribution und Handel in Theorie und Praxis

H. Schroder; R. Olbrich; H. Evanschitzky; P. Kenning

Distribution und Handel in Theorie und Praxis

H. Schroder, R. Olbrich, H. Evanschitzky, P. Kenning

Marketing

Research output: Book/Report › Book

Abstract

This book covers both the theory and practice of distribution and trade.

Original language	English
Place of Publication	Wiesbaden, Germany
Number of pages	645
Publication status	Published - Feb 2009

Keywords

marketing
marketing theory
marketing practice
distribution
trade

Cite this

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Distribution und Handel in Theorie und Praxis

Abstract

Keywords

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