Projects per year
Abstract
This chapter explores the diverse ways that academic researchers reimagine, capture, and disseminate their research using visual methods. We benefit from the expertise of five unique research projects that have employed innovative visual methods. These include multimodal-mythological discourse analysis (MDMA), Videography, community exhibitions and arts-based methods (risographs, visual illustrations, word trees, etc.), stagecraft, and performance. Each project offers behind-the-scenes insight into the brief study background, the research aims, visual methods used, the method of dissemination and rationale for this choice, and the process of engaging in dissemination acknowledging any challenges experienced. Importantly, we not only foreground the process of translating visual methodologies into accessible mediums for academic audiences but also for organisations and members of the wider public who possess little to no prior knowledge of the research topics presented. The intention is to inspire researchers to engage with visual research dissemination in both academic circles and beyond to engage research participants themselves, industry, organisations, and members of the wider public.
Original language | English |
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Title of host publication | Visual Methods in Marketing and Consumer Research |
Editors | Fatema Kawaf, Ofer Dekel-Dachs |
Chapter | 9 |
ISBN (Electronic) | 9781040050095, 9781003310877 |
DOIs | |
Publication status | Published - 21 Jun 2024 |
Keywords
- research methods
- multimodal-mythological discourse analysis (MDMA)
- videography
- community exhibitions
- arts-based methods
Fingerprint
Dive into the research topics of 'Dissemination of academic research using visual methods'. Together they form a unique fingerprint.Projects
- 1 Finished
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Transformative Servicescapes and consumer vulnerability
Hamilton, K. (Principal Investigator), Edwards, S. (Co-investigator), Wilson, J. (Co-investigator) & Porteous, H. (Researcher)
1/01/20 → 31/03/22
Project: Research