Dissemination of academic research using visual methods

Ashleigh Logan-McFarlane, Natalia Yannopoulou, Koblarp Chandrasapth, Darren Kelsey, Scott Jones, James Cronin, Maria Piacentini, Baptiste Cleret, Holly Porteous, Juliette Wilson, Kathy Hamilton

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter explores the diverse ways that academic researchers reimagine, capture, and disseminate their research using visual methods. We benefit from the expertise of five unique research projects that have employed innovative visual methods. These include multimodal-mythological discourse analysis (MDMA), Videography, community exhibitions and arts-based methods (risographs, visual illustrations, word trees, etc.), stagecraft, and performance. Each project offers behind-the-scenes insight into the brief study background, the research aims, visual methods used, the method of dissemination and rationale for this choice, and the process of engaging in dissemination acknowledging any challenges experienced. Importantly, we not only foreground the process of translating visual methodologies into accessible mediums for academic audiences but also for organisations and members of the wider public who possess little to no prior knowledge of the research topics presented. The intention is to inspire researchers to engage with visual research dissemination in both academic circles and beyond to engage research participants themselves, industry, organisations, and members of the wider public.
Original languageEnglish
Title of host publicationVisual Methods in Marketing and Consumer Research
EditorsFatema Kawaf, Ofer Dekel-Dachs
ISBN (Electronic)9781040050095, 9781003310877
Publication statusPublished - 21 Jun 2024


  • research methods
  • multimodal-mythological discourse analysis (MDMA)
  • videography
  • community exhibitions
  • arts-based methods


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