Discongruity of stakeholder experiences at famers’ markets

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This paper compares consumer, organiser and farmer experiences of participating in local alternative food markets. The literature has suggested farmers’ markets to be an attractive alternative food market for both producers and consumers. Farming is a critical sector within rural economies but is uncertain and risky for those reliant upon it. Diversification through farmer retailing has been particularly favoured by SME farms as a means of alleviating this risk and associated poverty due to the minimal investment and processing required for direct sales.
Original languageEnglish
Publication statusPublished - Jul 2015
EventCritical Management Studies 2015 conference - Leicester, United Kingdom
Duration: 7 Jul 201510 Jul 2015


ConferenceCritical Management Studies 2015 conference
Country/TerritoryUnited Kingdom


  • farmers markets
  • food producers
  • food consumers
  • consumer experiences


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