Digital Marketing Fundamentals 4th Edition

Graeme McLean

Digital Marketing Fundamentals 4th Edition

Marketing

Research output: Book/Report › Book

Abstract

Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. The online text is updated at least once yearly and responds to developments and emerging technologies impacting marketers.

Original language	English
Edition	4th
Publication status	Published - 1 Jul 2021

Keywords

digital marketing
digital strategy
social media
marketing technologies
digital customer experience

Cite this

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title = "Digital Marketing Fundamentals 4th Edition",

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KW - marketing technologies

KW - digital customer experience

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BT - Digital Marketing Fundamentals 4th Edition

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Digital Marketing Fundamentals 4th Edition

Abstract

Keywords

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