Digital Marketing Fundamentals

Research output: Book/ReportBook


Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. In this 2nd edition, the text responds to developments and emerging technologies impacting marketers.
Original languageEnglish
Place of PublicationLondon
Publication statusPublished - 1 Jul 2019


  • digital marketing
  • social media
  • search marketing
  • digital marketing strategy


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  • Digital Marketing Fundamentals

    McLean, G., 31 Jul 2021, 3rd ed. London.

    Research output: Book/ReportBook

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