Digital Marketing Fundamentals

Graeme McLean

Digital Marketing Fundamentals

Marketing

Research output: Book/Report › Book

Abstract

Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. In this 2nd edition, the text responds to developments and emerging technologies impacting marketers.

Original language	English
Place of Publication	London
Edition	2nd
Publication status	Published - 1 Jul 2019

Keywords

digital marketing
social media
search marketing
digital marketing strategy

Cite this

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KW - social media

KW - search marketing

KW - digital marketing strategy

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Digital Marketing Fundamentals

Abstract

Keywords

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