Digital Marketing Fundamentals

Research output: Book/ReportBook

Abstract

Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. In this 2nd edition, the text responds to developments and emerging technologies impacting marketers.
Original languageEnglish
Place of PublicationLondon
Edition2nd
Publication statusPublished - 1 Jul 2019

Keywords

  • digital marketing
  • social media
  • search marketing
  • digital marketing strategy

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  • Cite this

    McLean, G. (2019). Digital Marketing Fundamentals. (2nd ed.) London.