Digital Marketing Fundamentals

Graeme McLean

Digital Marketing Fundamentals

Graeme McLean

Marketing

Research output: Book/Report › Book

Abstract

Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. The online text is updated at least once yearly and responds to developments and emerging technologies impacting marketers.

Original language	English
Place of Publication	London
Edition	1st
Publication status	Published - 1 Jul 2018

Keywords

digital marketing
branding
marketing technologies
social media
customer experience

Cite this

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title = "Digital Marketing Fundamentals",

abstract = "Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. The online text is updated at least once yearly and responds to developments and emerging technologies impacting marketers.",

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KW - digital marketing

KW - branding

KW - marketing technologies

KW - social media

KW - customer experience

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M3 - Book

BT - Digital Marketing Fundamentals

CY - London

ER -

Digital Marketing Fundamentals

Abstract

Keywords

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