Digital Marketing Fundamentals

Research output: Book/ReportBook


Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. The online text is updated at least once yearly and responds to developments and emerging technologies impacting marketers.
Original languageEnglish
Place of PublicationLondon
Publication statusPublished - 1 Jul 2018


  • digital marketing
  • branding
  • marketing technologies
  • social media
  • customer experience


Dive into the research topics of 'Digital Marketing Fundamentals'. Together they form a unique fingerprint.
  • Digital Marketing Fundamentals

    McLean, G., 31 Jul 2021, 3rd ed. London.

    Research output: Book/ReportBook

Cite this